Babyshop - "ColourCheck"

Publicis Middle East

Publicis Middle East Dubai, United Arab Emirates

3692

Это объявление является частью "ACT Responsible Collection"

Бренд: Babyshop
Страна: United Arab Emirates

Рекламодатель: Landmark Group

Заголовок	ColourCheck
Агентство	Publicis Middle East
Кампания	ColourCheck
Рекламодатель	Landmark Group
Бренд	Babyshop
Дата первой трансляции/Публикации	2022 / 9
Бизнес сектор	Аптеки, специализированные магазины
История	Babyshop creates the first set of double-sided coloured pencils dedicated to help spot symptoms of colour blindness in young kids.
философия	In the world, around 300 million people are colourblind. Most colourblind people find out about their condition at a much later stage in their lives, making simple everyday encounters for children, such as picking fruit and crossing the street, difficult. This can be very confusing for children and debilitating for parents. It is even harder to diagnose this condition due to the child’s inability to speak or express themselves verbally when very young. On Tuesday, September 06, 2022, also known as colourblind awareness day, babyshop launched the colourCheck initiative. A double-sided coloured pencil set created to spot colour blindness in younger children. One side of the pencil represents the rainbow spectrum as seen naturally, while the other side is the equivalent spectrum to how a colourblind child sees it. If children are unable to see the two different colours on either side, parents and school teachers can quickly identify colourblind symptoms, instantly accommodating children and giving them a better quality of life. Through this initiative in partnership with schools, babyshop wants to raise awareness and help detect children with colour vision deficiencies at the earliest. Early detection, this is exactly what the colourCheck initiative is all about. The British School of Dubai and the Global Indian International School of Dubai are already taking part in the initiative, and babyshop hopes to extend it to the whole country in the near future.
Тип медиа	Анализ ситуации
Длина	137 seconds
Главный исполнительный директор (CEO)	Bassel Kakish
Директор по стратегии	Tahaab Rais
Главный креативный директор	Rafael Augusto
Креативный директор	Mohamed BARECHE
Arti Director / Concept	Tina Balaa
Art Director / Photographer	Raef Baskharon
Senior Copywriter	Nicolas Richard
Senior Designer	Jolanda Van Rooyen
Директор	Islam Ramadan
Senior Art Director	Mohamed Youssef El Naggar
Senior Copywriter	hani mohsen
Бизнес-лидер	Vicky Kriplani
Продюсер	Ahmed ElRuby
Арт-директор	Mohamed-Youssef El Naggar
Стратегический бизнес руководитель	Vicky Kriplani
Продюсер Продакшн Студии	Ahmed ElRuby