Home Box - "The Hidden Room"

Leo Burnett Middle East & North Africa

Leo Burnett Middle East & North Africa Dubai, United Arab Emirates

Премии

1934

Бренд: Home Box
Страна: United Arab Emirates

Рекламодатель: Home Box

Заголовок	The Hidden Room
Агентство	Leo Burnett Middle East & North Africa
Кампания	The Hidden Room
Рекламодатель	Home Box
Бренд	Home Box
Дата первой трансляции/Публикации	2022
Бизнес сектор	Бытовая техника, мебель и садоводство
философия	This film, inspired from research where Home Box and Leo Burnett asked 329 domestic workers about their favorite place in the homes they work in, and out of all the places they spoke about, the workers’ living space, remained unmentioned. Through this premise, the film addresses an inequality delicately and sensitively. Expat domestic workers are employed in many homes in the Middle East, often working for years for the same families, living away from their own families. They come from all over the world. But while they work in towering skyscrapers and big villas, their rooms remain very small spaces – typically 7 feet x 10 feet, but sometimes even smaller. These rooms are often furnished with second-hand or third-hand furniture, mismatched, worn out or dingy. So, the “The Hidden Room Collection” was created by the agency, Leo Burnett Dubai. It’s a specially curated collection, designed in collaboration with Home Box’s design team, that provides beautifully designed furniture and furnishing items for the small spaces where domestic workers live. With these smart living solutions, Home Box can help to transform these spaces, so people feel at home in the homes they work in.
Проблема
Тип медиа	Веб-фильм
Длина	213 seconds
Звуковая дорожка	Art of Silence by Uniq featuring Onio
Продакшн Студия	Liwa Content.Driven
Менеджер по рекламе	Ajay Antal
Менеджер по рекламе	Kunal Kapoor
Менеджер по рекламе	Shahzeen Rizvi
Главный исполнительный директор (CEO)	Bassel Kakish
Главный креативный директор	Kalpesh Patankar
Директор по стратегии	Tahaab Rais
Директор	Tahaab Rais
Story	Tahaab Rais
Звукорежиссер	Tahaab Rais
Руководитель производства	Shereen Mostafa
Исполнительный продюсер	Sagar Rege
Оператор-постановщик	Aeyaz
Креативный директор	Aunindo Sen
Копирайтер	Aunindo Sen
Креативный директор	Kapil Bhimekar
Арт-директор	Kapil Bhimekar
Копирайтер	Paurav Shah
Креативная команда	Smit Agrawal
Креативная команда	Vaibhava Bhatnagar
Помощник директора	Remy Haddad
Редактор	Neda Zag
Редакционная компания	Cold Cutz
Класс	Karim Mira
Колорист	Karim Mira
Класс	LZRD
Strategic & Creative Excellence Designer	Khushboo Sawlani
Специалист по работе с заказчиками	Asma Zaghdoud
Специалист по работе с заказчиками	Nadine Raad
Исполнительный продюсер	Shane Vessaoukar
Координатор производства	Neha Jaswani
Художник-постановщик	Charbel Zgheib
Production Account Director	Puja Chatterjee
Production Account Manager	Nishqa Pillai
Послепроизводственный этап	Liwa Content.Driven
Послепроизводственный этап	Shoaib Ischtiyak
Послепроизводственный этап	Nikhil Soman
Послепроизводственный этап	Talal Dakkak
Директор по производству	Raed Hakim
Senior Manager	Sheni Meledath
Senior User Experience Specialist	Venkat Krish