| Заголовок | The Bond |
| Агентство | New Commercial Arts |
| Кампания | We’re All In, For Them |
| Рекламодатель | Battersea Dogs and Cats Home |
| Бренд | Battersea |
| Дата первой трансляции/Публикации | 2024 / 2 |
| Бизнес сектор | Права животных / Безопасность /Прием |
| философия | Battersea, the animal welfare charity, has today unveiled a new brand platform and 360 campaign in its first work by New Commercial Arts, led by an emotional short film titled ‘The Bond’. The new platform, ‘We’re All In, For Them’, demonstrates the effort, expertise, and care that Battersea gives to every dog and cat, not just those in their centres, but to many more across the UK and around the world. The campaign launches with a film, directed by Hector Dockrill (Magna Studios), that tells the story of a new member of staff at Battersea and the bond he forms with a nervous rescue dog he helps rehabilitate. As the film goes on, their relationship builds as we see the lengths that he and his colleagues will go to expertly bring her back to full strength, ready to be rehomed. The joyful spot ends by showing how this display of love, effort and expertise exists not just in Battersea’s centres, but is emblematic of everything they do to help dogs and cats across the UK and around the world – demonstrating how We’re All In, For Them. Alongside versions that will run across BVOD, Social/Digital (including a 2-minute cut for Cinema), the campaign is supported by a nationwide OOH and Press plan. 8x executions playfully unpack the many ways that Battersea help dogs and cats, like the expert care they provide in their three UK centres, campaigning to improve the lives of dogs and cats, the online training and advice they provide to owners, and the training and funding they provide to other animal organisations in the UK and across the world. |
| Тип медиа | Веб-фильм |
| Длина | |
| Звуковая дорожка | ‘Home Again’ by Michael Kiwanuka |
| Продакшн Студия | magna studios |
| Звуковой дизайн компании | 750mph |
| Продакшн Студия | Making Pictures |
| Менеджер по рекламе | Sarah Matthews |
| Менеджер по рекламе | Harriet Lancashire |
| Менеджер по рекламе | Kate Hopkins |
| Менеджер по рекламе | Georgina King |
| Менеджер по рекламе | Lizzie Coates |
| Менеджер по рекламе | Craig Billing |
| Client Creative Lead | Joe Mateo |
| Founder & CCO | Ian Heartfield |
| Креативная команда | Charlotte Prince |
| Креативная команда | Loriley Sessions |
| Креативная команда | Alex King |
| Креативная команда | Raymond Chan |
| Founder & CEO | James Murphy |
| Head of Client Services | James Derrick |
| Директор рабочей группы клиента | Janki shah |
| Специалист по работе с заказчиками | Jeff Baker |
| Founder & CSO | David Golding |
| Senior Planner | John Blight |
| Founder/Head of Production & Operations | Matt Craigie-Atherton |
| Продюсер агентства | Olive Andrews |
| Менеджер проекта | Kristina Evetts |
| Медиа-агентство | Manning Gottlieb OMD |
| Media Executive Director, Client Team | Gerry Ridgway |
| Media Business Director | Jane Ridehalgh |
| Директор | Hector Dockrill |
| Продюсер | Theo Hue Williams |
| Исполнительный продюсер | Isobel Conroy |
| Founder/Exec | James Sorton |
| Оператор-постановщик | Joel Honeywell |
| 1st AD | Paul McCann |
| Управляющий производством | Smera Kumar |
| Помощник производства | Nerissa Gomez |
| Помощник производства | Daragh McCann |
| Offline Editing | Stitch |
| Offline Post Producer | Sarah Adewunmi |
| Offline Post Producer | Alice Clarke |
| Offline Editor | Rich Woolway |
| Послепроизводственный этап | Electric Theatre Company |
| Online Producer | Oliver Whitworth |
| Класс | Jason Wallis |
| Online/Flame | Bradley Cocksledge |
| Music / Sound Design | Mr. Pape |
| Руководство музыкальных рядов | Chloe Sitton |
| Звукорежиссер | Tara O’Kelly |
| Звукооператор | Giselle Hall |
| Dolby Mix | Mike Bovill |
| Фотограф | Dan Burn-Forti |
| Агент фотографа | Samantha Thompson |
| Agent Producer | Anna Freeman |
| Ретушер | Marco D’Uva |
| Продюсер пост-производства | Cameron Henry |
| Проектная фирма | King-Henry Soho |
| Дизайнер | Christian Tunstall |
| Дизайнер | Mat Wardle |
| Дизайнер | Jasmin Price |
| Artworker | Bradley Baker |
Больше работы
СМОТРЕТЬ ВСЕWe’re All In, For Them
- БРЕНД:
- Battersea
- АГЕНТСТВО:
- New Commercial Arts
TikTok 'BookTok'
- БРЕНД:
- TikTok
If You're Happy
- БРЕНД:
- N/A
- АГЕНТСТВО:
- Pulse Films
The KFC Teriyaki Burger
- БРЕНД:
- KFC
- АГЕНТСТВО:
- Mother London
Cheltenham 2023
- БРЕНД:
- Paddy Power
- АГЕНТСТВО:
- BBH
A better brew for the planet
- БРЕНД:
- Yorkshire Tea
- АГЕНТСТВО:
- Lucky Generals
Flip
- БРЕНД:
- B&Q
- АГЕНТСТВО:
- Uncommon Creative Studio
Drumbeat
- БРЕНД:
- Lloyds Bank
- АГЕНТСТВО:
- adam&eveDDB
Set yourself free
- БРЕНД:
- Starling Bank
- АГЕНТСТВО:
- Wonderhood Studios