Home Centre - "The Homecoming"

Leo Burnett Middle East & North Africa

Leo Burnett Middle East & North Africa Dubai, United Arab Emirates

Премии

4476

Это объявление является частью "ACT Responsible Collection"

Бренд: Home Centre
Страна: United Arab Emirates

Рекламодатель: Home Centre

Заголовок	The Homecoming
Агентство	Leo Burnett Middle East & North Africa
Кампания	The Homecoming
Рекламодатель	Home Centre
Бренд	Home Centre
Дата первой трансляции/Публикации	2022 / 12
Бизнес сектор	Бытовая техника, мебель и садоводство
История	The film is a story about an Arab couple falling in love and the ups and downs that come in anyone's journey of falling in love. But this short film is not a film that's just about that couple falling in love with each other. It's also about them falling in love with an idea and a concept that is a major cultural and societal taboo in the Middle East region. Hence, no one and no brand has really talked about or endorsed it in the region.
философия	Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. The film aims to break those taboos and misperceptions and it is THE film that has launched a region-wise initiative to help those parents who can't have children as well as those parents who have children but want to adopt and foster, feel inspired as well as enabled to adopt and foster. It's to let them know they should and that they can.
Тип медиа	Веб-фильм
Длина	210 seconds
Звуковая дорожка	Can't Help Falling in Love
Больше информации	https://thehomecoming.me
Главный исполнительный директор (CEO)	Bassel Kakish
Главный креативный директор	Kalpesh Patankar
Директор по стратегии	Tahaab Rais
Руководитель производства	Shereen Mostafa
Креативный директор	Kapil Bhimekar
Ассоциированный креативный директор	Farhan Siddiqui
Manager, Strategy & Insights	Anna Sadykova
Продюсер агентства	Judy Lamaa
Manager, Communications Consultancy	Maria Jabbour
Manager, Communications Consultancy	Nourhan El Geneidy
Продакшн Студия	Prodigious MEA
Директор	Tahaab Rais
Story & Screeplay	Tahaab Rais
Оператор-постановщик	Aeyaz Hasn
Главный исполнительный директор (CEO)	Sami Saleh
Director of Production Operations	Myriam Abi Wardeh
Исполнительный продюсер	Naji Bechara
Продюсер Продакшн Студии	Marie-Noel Bou Haila
Помощник директора	Remy Haddad
Кастинг	Rita Gergess
Актер / Знаменитость	Basmaa Baydoun
Актер / Знаменитость	Elias Zayek
Арт-директор	Charbel Zgheib
Wardrobe	Michella Bteiche
Makeup artist	Jean-Pierre Ghosn
Управляющий производством	Elie Deek
Focus Puller	Joseph Kfoury
Механик	Elie Eid
Runner	Hussein Dia
Location	Picture House Lebanon
Послепроизводственный этап	Optix
Post Production Supervisor	Nayla Chacra
Послепроизводственный этап	Megan Markel
Редактор	Neda Zag
Редактор	Cold-Cutz
Колорист	Karim Mira
Колорист	LZRD
Послепроизводственный этап	Eddy Farah
Певец	Alyssa Baker
Музыка	Seppl Kretz
Музыка	Gyo Kretz
Музыка	Michael Bertoldini
Музыка	Magma Music
Звукооператор	Chris Atkins
Звукооператор	Joe Dickinson
Менеджер по рекламе	Sameer Jain
Менеджер по рекламе	Siddarth Sivaprakash
Менеджер по рекламе	Atharv Ruparel
Менеджер по рекламе	Hassaan Khan
Менеджер по рекламе	Deviani Rao
Менеджер по рекламе	Abbas Nashrulla
Менеджер по рекламе	Minna Pauly
Менеджер по рекламе	Rinesha Nikam
Менеджер по рекламе	Kamila Walter
Менеджер по рекламе	Hala Domlog
Менеджер по рекламе	Allan Cablao
Менеджер по рекламе	Ronald Patricio