| Заголовок | Runner 321 (board) |
| Агентство |
FCB Canada
|
| Кампания |
Runner 321
|
| Рекламодатель |
adidas
|
| Бренд |
Adidas
|
| Дата первой трансляции/Публикации |
2022 / 3
|
| Бизнес сектор | Одежда, мода и обувь
|
| История | Sports fans idolize and identify with those who achieve the impossible. One of the most common symbols for inspiring the next generation of athletes is an iconic number. Michael Jordan’s 23, Lionel Messi’s 10, or Wayne Gretzky’s 99. Iconic numbers that represent perseverance, dedication, and the pinnacle of athletic success. |
| философия | Iconic numbers have been revered as a symbol of the best athletes of all time. In reality, they’ve only represented athletes that fit within the confines of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve. Introducing Runner 321, the movement led by adidas that asks the world’s major marathons to reserve Bib 321 for a neurodivergent athlete who qualifies. The number 321 was specifically chosen because it represents Trisomy 21 for people with Down syndrome. |
| Тип медиа |
Анализ ситуации
|
| Post production Company |
School Editing
|
| Colour Facility |
Alter Ego
|
| VFX/Finishing Facility |
Alter Ego
|
| Руководитель группы по связям с рекламодателями |
Chris Flynn
|
| VP, Managing Director |
Tim Welsh
|
| Colourist |
Andrew Ross
|
| EVP, Global Creative Partner |
Danilo Boer
|
| Исполнительный креативный директор |
Cuanan Cronwright
|
| Копирайтер |
Cuanan Cronwright
|
| Исполнительный продюсер |
Sarah Brooks
|
| Главный креативный директор |
Nancy Crimi-Lamanna
|
| VP, Integrated Production |
Stef Fabich
|
| Продюсер |
Sarah Michener
|
| Director of Broadcast Production |
Sarah Michener
|
| Креативный директор |
Tomas Jacobi
|
| Исполнительный креативный директор |
Leo Barbosa
|
| Арт-директор |
Leo Barbosa
|
| VP, General Manager Content |
Ian Buck
|
| VP, Content Development |
Yotam Dor
|
| Креативный директор |
Daenen Bramberger
|
| Исполнительный креативный директор |
Andrew MacPhee
|
| Директор по стратегии |
Shelley Brown
|
| Planner |
Shelley Brown
|
| Исполнительный продюсер |
Hannah Graham
|
| VP, Managing Director |
Ricky Jacobs
|
| On Line Artist |
Sebastian Boros
|
| Ассоциированный креативный директор |
Sara Radovanovich
|
| Руководитель производства |
Molly Young
|
| Ассоциированный креативный директор |
Sally Fung
|
| Producer |
Spencer Butt
|
| Стратег |
Audrey Zink
|
| Продюсер |
Kai Rizzuto
|
| Audio House |
Citizen Music
|
| VP Technology |
Luiz Costa
|
| Colour Assistant |
Ebi Agbeyegbe
|
| Asst Editor |
Fiona Alvarez
|
| Продюсер |
Lauren Dobbie
|
| On Line Assistant |
Nupur Desai
|
| Engineer |
Dylan Groff
|
| Director of Project Management |
Emily Mihalek
|
| UX/UI Tech Specialist |
Lara Goldsmith
|
| Редактор |
Lynn Sheehy
|
| Composer Producer |
Nico Barry
|
| Audio House |
OSO Audio
|
| Продакшн Студия |
456 Studios
|
