ONN - "Piggyback "

Wunderman Thompson

Wunderman Thompson Kolkata, India

727

Бренд: ONN
Страна: India

Рекламодатель: LUX Industries Ltd.

Заголовок	Piggyback
Агентство	Wunderman Thompson
Кампания	Total comfort
Рекламодатель	LUX Industries Ltd.
Бренд	ONN
Дата первой трансляции/Публикации	2023 / 1
Бизнес сектор	Одежда
философия	ONN, a casual wear brand from Lux Industries Limited, has launched its new campaign for polos & tees, created by Wunderman Thompson Kolkata. This is the second time in three years that WT Kolkata has conceptualised a campaign for ONN, driven by a couple of TVCs and supported by OOH. The two new films - Piggyback and Fortune Teller - feature men who are irresistible by virtue of their ONN T-shirt. Each film depicts an intriguing interaction between a male protagonist and a woman who is attracted to him. The men in both films appear completely at ease in the weirdest of situations and in total control thanks to ONN which provides Total Comfort. The campaign reinforces the brand’s positioning of complete comfort. Shot in Bucharest, Romania, the international location and cast lend a global angle to the brand and add to its aspiration quotient.
Тип медиа	Телевидение
Длина	20 seconds
Рынок	Romania
Менеджер по рекламе	Vijay Jacob Parakkal
VP, Senior Executive Creative Director	Arjun Mukherjee
Креативный директор	Anurag Acharya
Креативный директор	Sourish Mitra
Директор по обслуживанию клиентов	Nilanjan Sarkar
Продакшн Студия	Beardman Films
Директор	Hypno
Исполнительный продюсер	Ryan Suares
Продюсер	Mahendra Solanki
Продюсер	Rohit Rathor