Create Not Hate - "Racist Dinosaur"

Quiet Storm

Quiet Storm London, United Kingdom

7105

Это объявление является частью "ACT Responsible Collection"

Бренд: Create Not Hate
Страна: United Kingdom

Рекламодатель: Create Not Hate

Заголовок	Racist Dinosaur
Агентство	Quiet Storm
Кампания	Make Racism Extinct
Рекламодатель	Create Not Hate
Бренд	Create Not Hate
Posted	Октябрь 2020
Бизнес сектор	Права человека
философия (оригинальный язык)	Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes. The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’. The ads, conceived by Jet Harris and Le’vaughn Smith, both aged 16, were developed and produced by Red Brick Road with animation by creative production partner, The Mill. The second, ‘Racism is Ridiculous’, is a multimedia comic strip comprising of eight different executions, each exploring what the world would be like if dogs were racist. The series of exchanges are depicted using cartoon panels and formatted into outdoor and online ads, using the tagline: ‘Imagine if dogs were racist. Would they hate and hurt based on what they see? Sounds barking mad, so why do we?’. These ads were conceived by Finton Hurst and Mariana Gonzalez, both aged 22, and made by Ridley Scott Creative Group and Quiet Storm. Both campaigns, which will run nationally as online and digital banner ads and outdoor posters, with media secured by Total Media. ‘Racist Dinosaur’ co-conceivers Jet Harris and Le’vaughn Smith got involved with Create Not Hate through Tooting and Mitcham FC U18s and Merton council. Their aim is to make the point that racism is outdated in a humorous way, highlighting that it should have no place in our modern society.
Тип медиа	Веб-фильм
Длина	31 seconds
Продакшн Студия	Ridley Scott Creative Group
Креативное агентство	Ridley Scott Associates
Концепция	Jet Harris
Концепция	Le’vaughn Smith
Продакшн Студия	The Red Brick Road
Продакшн Студия	The Mill London
Агентство	Quiet Storm
Вклад агентства	Engine UK
Вклад агентства	Love or Fear
Агентство	Create Not Hate
Youth outreach	Merton Council
Медиа-агентство	Total Media
PR-агентство	persuasion communication
Креативный директор	Matt Davis
Creative Lead	Rania Robinson
Creative Lead	Trevor Robinson
Креативная команда	Ted Smith
Креативная команда	Jack Bradley
Послепроизводственный этап	Matthew Squires
Послепроизводственный этап	Kwok Fung Lam
Послепроизводственный этап	The Mill London
Менеджер проекта	Summer Rozenbroek
Менеджер проекта	Chris Muirhead-Hernandez
Youth Outreach	Mellisa Stewart
Youth Outreach	Elaine Smith
Mentor	Marley Muirhead
Mentor	Chris Medford
Mentor	Doug Redfern
Mentor	Michael Arthey
Mentor	Billel Labjaoui
Mentor	Charlie Hallam
Mentor	Paul Jordan
Mentor	Dave Dye
Mentor	Seb Jamous
Mentor	Seb Jamous
Media Placement	Mihir Haria-Shah
Media Placement	Kashif Dalvi
Media Placement	Liz Kilduff
Idea Creation	Finton Hurst
Idea Creation	Mariana Gonzalez
Креативная команда	Kai Hsiung
Креативная команда	Luke Scott
Креативная команда	Greg Fay
Креативная команда	Harry Iddon
Креативная команда	Chloe Haggag