| Заголовок | Poosters |
| Агентство | J. Walter Thompson Brazil |
| Кампания | Poosters |
| Рекламодатель | Bayer HealthCare LLC |
| Бренд | Bepantol Baby |
| Posted | Ноябрь 2017 |
| Бизнес сектор | Детская гигиена |
| философия | Bepanthen Baby, the diaper rash creme from Bayer, is essential when it's time to change the baby's diaper, helping to take care of the skin. And as everyone knows, babies pee and poo in the most unexpected places. However, many of these places are not clean or safe for changing diapers. And so parents need to improvise. To resolve this problem, we created Poosters. The first OOH posters that become diaper changers and protect babies from unsanitary places. We created a dispenser with special sheets that were made with anti-allergenic paper and ink, and we distributed them at strategic points around the city of São Paulo. To use them, parents just had to pull a sheet and use it as a base for changing the baby. The posters' illustrations, in combination with the babies on top, created unique, unrepeatable characters, inviting the parents to take a photo and post it on social networks. |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Landia |
| Post-Production Company | Landia |
| Corporate Name of Client | Bayer |
| Медиа-планировщик | Camila Bertoli |
| Медиа-планировщик | João Dabbur |
| Медиа-планировщик | Stella Lopes |
| Медиа-планировщик | Igor Andrade |
| Медиа-планировщик | Juliana Magalhães |
| Медиа-планировщик | Bruno Zaza |
| Медиа-планировщик | Larissa Isabelle |
| Медиа-планировщик | Livia Sakai |
| Главный креативный директор | Ricardo John |
| Главный креативный директор | Rodrigo Grau |
| Исполнительный креативный директор | HUMBERTO Fernandez |
| Creative Director | Gustavo de Lacerd |
| Creative Director | Nacho Mendiola |
| Копирайтер | Breno Ferreira |
| Копирайтер | Nacho Mendiola |
| Копирайтер | Felipe Ribeiro |
| Арт-директор | Ricardo Barros |
| Арт-директор | Gustavo de Lacerda |
| Арт-директор | Erico Braga |
| Agency Producer | Marisa Toledo |
| Agency Producer | Caroline Florentino |
| Agency Planner | Bertrand Cocallemen |
| Agency Planner | Stella Pirani |
| Agency Planner | Renato Duo |
| Director | Del Reginato |
| Director | Clara and Bia |
| Исполнительный продюсер | Carol Dantas |
| Исполнительный продюсер | Sebastian Hall |
| Post-Production Company | Marla Sao Paulo |
| Designer | Rodrigo Maia |
| Графический дизайнер | Flavio Colella |
| Фотограф | Gito Fernandez |
| Illustration Company | Estúdio Pum Sao Paulo |
| Иллюстратор | Estúdio Pum |
| Music Production Company | Punch Audio Sao Paulo |
| Музыкальный продюсер | Mariano Alvarez |
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