| Заголовок | Message Barter |
| Агентство | Ogilvy India |
| Кампания | Message Barter |
| Рекламодатель | The Akanksha Foundation |
| Бренд | Akanksha |
| Дата первой трансляции/Публикации | 2013 / 9 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| Слоган | How kids 'forced' celebrities to campaign for them |
| История | What do you do when you don't have money for advertising? You 'force' the country's biggest celebrities to campaign for you :)Here's what Akanksha, an NGO in Mumbai, did to tell more and more people that they needed teachers for their schools. |
| философия | Akanksha's kids spread a message for India's biggest celebrities and asked them to spread one for them in return. |
| Проблема | Akanksha, an NGO that provides free education to 5000 underprivileged kids, was looking for a cost effective idea to spread awareness about their need for teachers |
| Результат | 18 million people reached at no cost Traffic to Akankahs's website went up 4 times Teacher application went up 2.5 times. |
| Тип медиа | Digital |
| Длина | |
| Больше информации | akanksha.org |
| Копирайтер | Jigar Fernandes |
| Копирайтер | parth gadhia |
| Арт-директор | rakesh jha |
| Креативный директор | kiran antony |
| Креативный директор | shahrukh irani |
Больше работы
СМОТРЕТЬ ВСЕMeet The Dumbest Creature on The Planet
- БРЕНД:
- The Hindu
- АГЕНТСТВО:
- Ogilvy India