| Заголовок | Do you suffer? 2 |
| Агентство | VillarRosàs |
| Кампания | Do you suffer? - Nike |
| Рекламодатель | Nike |
| Бренд | Nike |
| Posted | Ноябрь 2006 |
| Бизнес сектор | Спортивная одежда |
| Слоган | Do you suffer more when you run or when you don't go out for a run? |
| История | DO YOU SUFFER MORE WHEN YOU RUN OR WHEN YOU CAN'T GO OUT FOR A RUN? The campaign is aimed at core runners, non-professional runners who run more than five days a week. The creative strategy is based on an insight into runners. How they suffer when they run is less than their suffering when they can't run. Hence the campaign concept: "Do you suffer more when you run or when you can't go out for a run?" Production was by photographer Carlos Spottorno. The runners used were chosen from the target and they were taken to the limit of their strength. The aim was to get a realistic photograph that would reinforce the concept. The athletes were taken to the limit of their strength. One fainted, another vomited... |
| Тип медиа | Плакат |
| Рынок | Portugal, Spain |
| Делопроизводитель | Juan Badilla |
| Креативный директор | Fernando Codina |
| Копирайтер | Miguel Ángel Elizalde |
| Арт-директор | Javier Gracia |
| Директор рабочей группы клиента | Jordi Rosàs |
| Фотограф | Carlos Spotorno |
| Исполнительный креативный директор | Oriol Villar |
| Арт-директор | Marius Zorrilla |
| Продакшн Студия | SunnyDay |
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