| Заголовок | Huge bills for advertising on Street View |
| Агентство | BBDO Belgium |
| Кампания | Huge Bills |
| Рекламодатель | JC Decaux |
| Бренд | JC Decaux |
| Дата первой трансляции/Публикации | 2014 / 6 |
| Бизнес сектор | Бизнес-услуги |
| История | Together with BBDO Belgium, JCDecaux sent 53 of Belgium’s biggest advertisers a framed picture of their campaign on Google Street view. We attached a letter and a detailed invoice to inform them that their billboard had been visible on Google Street View for years and years without being paid for. Of course we weren’t going to let them pay this amount. The only thing we asked in return was to free up some of their time to listen to our sales team about our digital technologies and “How to get the most out of your media plan… |
| Проблема | As everyone knows, JCDecaux billboards are visible on the streets… But they’re also visible on the streets of… Google Street View. All these billboards have been left in place for years and years. Which means all these brands got years and years of free media space. So why not use this as a powerful B2B tool? |
| Тип медиа | Анализ ситуации |
| Длина | |
| Менеджер по рекламе | Veerle Colin |
| Руководитель группы по связям с рекламодателями | Isabel Peeters |
| Копирайтер | Morgane Choppinet |
| Арт-директор | Toon Vanpoucke |
| Креативный директор | Arnaud Pitz |
| Креативный директор | Sebastien De Valck |
Больше работы
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Mr. Thomas Ossowski – Germany
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