Allstate - "Safe in My Hands"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

13009

Бренд: Allstate
Страна: United States

Рекламодатель: Allstate

Заголовок	Safe in My Hands
Агентство	Leo Burnett Chicago
Кампания	Safe in My Hands
Рекламодатель	Allstate
Бренд	Allstate
Дата первой трансляции/Публикации	2014 / 6
Бизнес сектор	Страхование
Слоган	Everyone deserves to be in good hands.
История	Allstate Insurance Company recently launched "Out Holding Hands" program created by Leo Burnett Chicago during LGBT Pride Month, to encourage members of the LGBT community to share special and everyday moments out holding hands with their loved ones. The company believes everyone should be treated with respect and without judgment no matter who they love. As part of the program, Allstate developed an animated short film titled "Safe In My Hands," which illustrates the company's belief that everyone deserves to feel comfortable being who they are and showing affection. Allstate teamed up with out singer-songwriter Eli Lieb, whose original song by the same name serves as the soundtrack for the video. Lieb also appears in the video as one of the main characters. The video, which will be showcased via social media, can be viewed on Allstate.com/LGBT. People can also download the song for free on the website and find a local Allstate agent to talk about their unique protection needs. Consumers are encouraged to add #OutHoldingHands to their photos via Twitter and Instagram.
философия	Allstate Insurance Company recently launched its “Out Holding Hands” program during LGBT Pride Month, to encourage members of the LGBT community to share special and everyday moments out holding hands with their loved ones. The company believes everyone should be treated with respect and without judgment no matter who they love. As part of the program, Allstate developed an animated short film titled “Safe In My Hands,” which illustrates the company’s belief that everyone deserves to feel comfortable being who they are and showing affection. Allstate teamed up with out singer-songwriter Eli Lieb, whose original song by the same name serves as the soundtrack for the video. Lieb also appears in the video as one of the main characters. The video, which will be showcased via social media, can be viewed on Allstate.com/LGBT. People can also download the song for free on the website and find a local Allstate agent to talk about their unique protection needs.
Проблема	“As an equal opportunity insurer, Allstate believes that everyone deserves to be in Good HandsSM. Our employees and agents are committed to ensuring that all people are treated with dignity and respect in an inclusive environment,” said Georgina Flores, director of marketing for Allstate. “That belief is at the very heart of the ‘Out Holding Hands’ program.” “It’s a privilege to be working with Allstate on an issue close to my heart. We’re collaborating to celebrate every kind of love, and encouraging people around the country to express it and share,” Lieb said. “I wrote the song, ‘Safe in My Hands,’ to encapsulate the empowering feeling of being out and proud without reservation. I’m anxious to see the response to the film’s powerful message.”
Результат	Consumers are encouraged to add #OutHoldingHands to their photos via Twitter and Instagram. The “Out Holding Hands” campaign, created in partnership with long-time ad agency partner, Leo Burnett, will also be supported by national and local market digital, print and out-of-home advertising, as well as through Allstate’s participation in the LA, San Francisco, Chicago and New Jersey Pride Fest events in June 2014.
Тип медиа	Веб-фильм
Длина	97 seconds
Звуковая дорожка	Safe in My Hands by Eli Lieb
Больше информации	http://lgbt.allstateonline.com/
Главный креативный директор	Susan Credle
Исполнительный креативный директор	Charley Wickman
Креативный директор	Sarah Block
Креативный директор	Ed Odyniec
Креативный директор	Christopher Warmanen
Ассоциированный креативный директор	Omari Miller
Копирайтер	Zach Bonnan
Исполнительный продюсер	Veronica Puc
Продюсер	Leah Karabenick
Директор рабочей группы клиента	Daphne Jones
Делопроизводитель	Jourdan Norman
Senior Music Producer	Chris Clark
Recording Artist	Eli Lieb
Artist Management	Pablo Mathiason
Animation Studio	Blacklist
Директор	Holbrooks
Директор	Tom Brown
Директор	Daniel Gray
Исполнительный продюсер	Adina Sales
Продюсер	Alexander Unick
Дизайнер	Leland Goodman
Дизайнер	Angelica Alzona
Анимация	Marika Cowan
Анимация	Chris Carboni
Анимация	Leland Goodman
Compositing	Andrew Zimbelman
Compositing	Aaron Kemnitzer
Live Action Production Company	NATIVE Pictures
Директор	Will Mayer
Продюсер	Elisa Morse
Sound Company	CRC
Звукооператор	Donovan Weyland