Honda - "Lyft"

RPA

RPA Santa Monica, United States

16943

Бренд: Honda
Страна: United States

Рекламодатель: Honda Motor Co., Ltd.

Заголовок	Lyft
Агентство	RPA
Кампания	Honda Lyft - Nick Thune
Рекламодатель	Honda Motor Co., Ltd.
Бренд	Honda
Posted	Декабрь 2014
Бизнес сектор	Автотранспорт
История	Honda debuts an online video series, “Brad, the Lyft Driver," a hidden-camera-style social video starring comedian Nick Thune and the all-new 2015 Fit. In it, Thune’s charming, offbeat character, Brad, imparts wisdom while surprising unsuspecting passengers and engaging them in fun comedic performances. In one scene, Brad talks about the importance of maintaining a good vibe in the car, which segues to him with a passenger and yelling obnoxiously out the window at people. In another, Brad discusses how he connects with passengers on a personal level, and he is seen playing odd personalized songs for people. The video series was directed by Fred Savage, who also directs “Modern Family” and “Always Sunny in Philadelphia.”
Тип медиа	Веб-фильм
Длина	222 seconds
Главный креативный директор	Joe Baratelli
Исполнительный креативный директор	Jason Sperling
Creative Social Media Director	J Barbush
ACD, Copywriter	Sarah Mary Bates
Sr. Art Director	Leo Borges
Копирайтер	Josh Hepburn
Арт-директор	Joaquin Salim
Копирайтер	Peter Megler
Social Media Copywriter Intern	David Bassine
Social Media Copywriter Intern	Gabrielle Flam
Chief Production Officer	Gary Paticoff
Исполнительный продюсер	Isadora Chesler
Продюсер	Phung Vo
Director of Business Affrairs	Maria Del Homme
Senior Business Affairs Manager	Jennifer Ross
Management Account Director	Brett Bender
Account Director, National/Corporate Advertising	Jeff Moohr
Management Supervisor	Cathy O'Gorman
Делопроизводитель	Angelica Hollander
Ассистент исполнительного руководителя по учетной записи	Cory Hauser
Продакшн Студия	über content
Директор	Fred Savage
Исполнительный продюсер	Preston Lee
Линейный продюсер	Tom Lowe
Редактор	Teddy Gersten
Заместитель редактора	Leah Turner
Post Producer	Alexa Atkin
Художник огня	Wes Waldron
Flare Artist	Steven Williams
Исполнительный продюсер	Rob Van
Mix and Sound Design	Lime Studios
Звукооператор	Dave Wagg
Assistant	Adam Primack
Исполнительный продюсер	Jessica Locke
Актер / Знаменитость	Nick Thune