Заголовок | It's hard to learn when you're hungry |
Агентство | The Monkeys Aotearoa |
Кампания | Back to School 2023 |
Рекламодатель | KidsCan |
Бренд | KidsCan |
Дата первой трансляции/Публикации | 2023 / 1 |
Бизнес сектор | Права человека |
Слоган | It's hard to learn when you're hungry |
История | The campaign highlights how hunger can disrupt a child’s learning. The demonstration of blurred and confused thinking is based on verbatim comments from children about how their hunger makes them feel in class. |
философия | The soaring cost of living is fuelling an education crisis for New Zealand children living in poverty. To coincide with the start of the new school year, KidsCan launches its 2023 Back to School campaign with the aim to bring on board 450 new monthly donors to help not only feed but clothe a growing number of school children. |
Тип медиа | Печать |
Длина | |
Копирайтер | Simone Louis |
Head of Integrated Production | Rosie Grayson |
Исполнительный продюсер | Claire Kelly |
Оператор-постановщик | Maria-Ines Manchego |
Креативный директор | James Conner |
Креативный директор | Christie Cooper |
Главный креативный директор | Damon Stapleton |
Медиа-агентство | OMD Global |
Продакшн Студия | EIGHT |
Начальник планирования | Tom Sykes |
Директор | Jamie Lawrence |
Studio Designer | Vivian Cheng |
Редактор | Ben Chesters |
Planner | Haley Hetherington |
Арт-директор | Emily Joe |
Design Lead | Lucinda Fortescue-Hansen |
Final Artist | Lisa Stowers |
Звуковой дизайн компании | Liquid Studios |
Интернет-студия | Toybox |