| Заголовок | The Great Escape |
| Агентство | BBDO New York |
| Кампания | The Great Escape |
| Рекламодатель | American Red Cross |
| Бренд | American Red Cross |
| Дата первой трансляции/Публикации | 2021 / 4 |
| Бизнес сектор | Общественная безопасность, здоровье и гигиена |
| История | Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Biscuit Filmworks NY |
| Музыка | Human |
| Global Chief Creative Officer | David Lubars |
| SVP/Creative Director | Roberto Danino |
| SVP/Creative Director | Anne Lac |
| SVP/Creative Director | Gary du Toit |
| SVP/Creative Director | Lance Vining |
| Копирайтер | Ryan Sheehy |
| Копирайтер | Emma Wren |
| Арт-директор | Tamara Yakov |
| SVP, Group Executive Producer | Alex Gianni |
| Заместитель продюсера | Jason Guzman |
| Музыкальный продюсер | Julia Millison |
| Senior Strategic Planner | Alexandra Britt |
| Директор | Noam Murro |
| Managing Director/Partner | Shawn Lacy |
| Исполнительный продюсер | Andrew Travelstead |
| Продюсер | Emily Skinner |
| Руководитель производства | Sean Moody |
| DP | Eric Schmidt |
| Художник-постановщик | Brock Houghton |
| Администратор производства | Jennifer Berry |
| Редакционная компания | Rock Paper Scissors NY |
| Редактор | Paul Hardcastle |
| Управляющий директор | Eve Kornblum |
| Редакционный продюсер | Lisa Barnable |
| Заместитель редактора | Tim Mika |
| Flame Producer | Barbara Kontarovich |
| Художник огня | Edward Reina |
| Покраска | Primary Pictures |
| Колорист | Daniel De Vue |
| Executive Producer Color | Thatcher Peterson |
| Продюсер по цвету | Jenny Bright |
| Аудио послепроизводственный этап | Heard City |
| Смеситель | Tom Morris |
| Mix Producer | Andi Lewis |
| Mix Executive Producer | Sasha Awn |
| Mix Executive Producer | Jackie James |
| Managing Director, Mix | Gloria Pitagorsky |
| Композитор | John Christopher Barnes |
| Music Creative Lead | Morgan Visconti |
| Executive Producer, Music | James Dean Wells |
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