Sophie Hubble
Producer at Park Pictures
London, United Kingdom
ЗаголовокGet Stuck In
Агентство
Кампания Get Stuck In
Рекламодатель Just Eat
Бренд Just Eat
Дата первой трансляции/Публикации 2022 / 6
Бизнес сектор Другие услуги Интернет
философия Just Eat is coupling up with Love Island once again for another long hot summer. Now in its third year, the partnership returns with the ‘Get stuck in’ sponsorship campaign, created by McCann London. It reunites lovebirds Izzy and Lloyd, and geckos Gaz and Oz, along with two new villa arrivals - Cam the chameleon and Tina the turtle. The two new characters are voiced by comedian, actor and writers, Roisin Conaty and Isy Suttie. The original cast of British rapper and singer/songwriter Lady Leshurr, and comedians Inel Tomlinson, Tez Ilyas and Jamali Maddix continue to voice the popular characters, providing a diverse range of accents from across the UK. Like every meme-filled whatsapp group, the animatronic characters can’t help but comment on the comings and goings in the villa, weaving in the iconic catchphrases, and discussing their love of delicious food. All idents close on a beautiful shot of a meal, not only showcasing the broad range available on the food delivery app, but whetting audience appetite and putting Just Eat top of mind when hunger strikes. For the first time, Just Eat will also feature its branded restaurants partners, incorporating McDonald’s, Greggs, Creams and German Doner Kebab within the campaign, demonstrating how its offering can satisfy cravings at any time of day, any day of the week. The 15”, 10” & 5” idents, narrated by Love Island voiceover Iain Stirling, will run across TV, VOD and social, created by McCann London and produced through Craft. Social strategy and creative were managed by Byte London, with PR delivered by Mischief. The campaign breaks on Monday 6th June, with the hotly anticipated launch of the new Love Island series on ITV2. Just Eat also returns as co-sponsor of the Love Island: The Morning After podcast. The animatronics are designed, built and puppeteered by the best in class and award-winning John Nolan studio. They have evolved the original creatures, both inside and out, and have created the two new characters with incredible attention to detail. All six characters are more life-like, charming and tactile than ever before. The campaign was created by Adam Taylor-Smith and Stephen Yeates and directed by Terri Timely through Park Pictures. This work comes hot on the heels of Just Eat’s new global campaign featuring Katy Perry, which launched on 18th May.
Тип медиа Спонсирование
Длина
Креативный директор
Креативный директор
Директор
Главный креативный директор
Главный креативный директор
Управляющий партнер
Креативная команда
Звукорежиссер
Global Art Director
Директор по стратегии
Head of Integrated Production
Продюсер
Креативная команда
Стилист продуктов питания
Head of Design
Producer
Исполнительный продюсер
Коммерческие дела
Директор по маркетингу
Head of Marketing
Менеджер по маркетингу
Колорист
Продакшн Студия
Звук
Продакшн Студия
Social Media Agency
Puppeteers and animatronics
Senior Marketing Executive
Marketing Project Manager
Senior Account Director
Planner Director
Senior Planner
Руководитель проекта
Account Associate
Chief Production Officer
Implementation Director / Production Supervisor
Voice Talent
Voice Talent
Voice Talent
Voice Talent
Voice Talent
Voice Talent
Voice Talent
Исполнительный продюсер
Продюсер
Head of Sales
Управляющий производством
Оператор-постановщик
Производственная сервисная компания
Production Services Producer
Управляющий производством
Художник-постановщик
Послепроизводственный этап
Редактор
Послепроизводственный этап
VFX Executive Producer
VFX Supervisor
VFX Supervisor
Звукорежиссер
Медиа-агентство
Implementation Director / Production Superviso

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