Заголовок | Get Stuck In |
Агентство | McCann London |
Кампания | Get Stuck In |
Рекламодатель | Just Eat |
Бренд | Just Eat |
Дата первой трансляции/Публикации | 2022 / 6 |
Бизнес сектор | Другие услуги Интернет |
философия | Just Eat is coupling up with Love Island once again for another long hot summer. Now in its third year, the partnership returns with the ‘Get stuck in’ sponsorship campaign, created by McCann London. It reunites lovebirds Izzy and Lloyd, and geckos Gaz and Oz, along with two new villa arrivals - Cam the chameleon and Tina the turtle. The two new characters are voiced by comedian, actor and writers, Roisin Conaty and Isy Suttie. The original cast of British rapper and singer/songwriter Lady Leshurr, and comedians Inel Tomlinson, Tez Ilyas and Jamali Maddix continue to voice the popular characters, providing a diverse range of accents from across the UK. Like every meme-filled whatsapp group, the animatronic characters can’t help but comment on the comings and goings in the villa, weaving in the iconic catchphrases, and discussing their love of delicious food. All idents close on a beautiful shot of a meal, not only showcasing the broad range available on the food delivery app, but whetting audience appetite and putting Just Eat top of mind when hunger strikes. For the first time, Just Eat will also feature its branded restaurants partners, incorporating McDonald’s, Greggs, Creams and German Doner Kebab within the campaign, demonstrating how its offering can satisfy cravings at any time of day, any day of the week. The 15”, 10” & 5” idents, narrated by Love Island voiceover Iain Stirling, will run across TV, VOD and social, created by McCann London and produced through Craft. Social strategy and creative were managed by Byte London, with PR delivered by Mischief. The campaign breaks on Monday 6th June, with the hotly anticipated launch of the new Love Island series on ITV2. Just Eat also returns as co-sponsor of the Love Island: The Morning After podcast. The animatronics are designed, built and puppeteered by the best in class and award-winning John Nolan studio. They have evolved the original creatures, both inside and out, and have created the two new characters with incredible attention to detail. All six characters are more life-like, charming and tactile than ever before. The campaign was created by Adam Taylor-Smith and Stephen Yeates and directed by Terri Timely through Park Pictures. This work comes hot on the heels of Just Eat’s new global campaign featuring Katy Perry, which launched on 18th May. |
Тип медиа | Спонсирование |
Длина | |
Креативный директор | Alexei Berwitz |
Креативный директор | Rob Webster |
Директор | Terri Timely |
Главный креативный директор | Rob Doubal |
Главный креативный директор | Laurence Thomson |
Управляющий партнер | Tommy Smith |
Креативная команда | Stephen Yeates |
Звукорежиссер | Culum Simpson |
Global Art Director | Emma Williams |
Директор по стратегии | Theo Izzard-Brown |
Head of Integrated Production | Sophie Chapman-Andrews |
Продюсер | Jacob Gardner |
Креативная команда | Adam Taylor-Smith |
Стилист продуктов питания | Katie Giovanni |
Head of Design | Lisa Carrana |
Producer | Grace Thorpe |
Исполнительный продюсер | Amos Usiskin |
Коммерческие дела | Val Boyce |
Директор по маркетингу | Matt Bushby |
Head of Marketing | Victoria Gold |
Менеджер по маркетингу | Alice Saleh |
Колорист | Pete Oppersdorff |
Продакшн Студия | Park Pictures |
Звук | String & Tins |
Продакшн Студия | Craft London |
Social Media Agency | Byte London |
Puppeteers and animatronics | John Nolan Studio |
Senior Marketing Executive | Vinay Patel |
Marketing Project Manager | Katie Wood |
Senior Account Director | Francesca Goring |
Planner Director | Natalie Lau |
Senior Planner | Ipeknaz Erel |
Руководитель проекта | Steph Dix |
Account Associate | Sophie O’Brien |
Chief Production Officer | Ben Clark |
Implementation Director / Production Supervisor | Daniela Fornabaio |
Voice Talent | Iain Stirling |
Voice Talent | Lady Leshurr |
Voice Talent | Inel Tomlinson |
Voice Talent | Tez Ilyas |
Voice Talent | Jamali Maddix |
Voice Talent | Roisin Conaty |
Voice Talent | Isy Suttie |
Исполнительный продюсер | Sophie Hubble |
Продюсер | Annabel Ridley |
Head of Sales | Bethany Reilly |
Управляющий производством | Fred Deedes |
Оператор-постановщик | Donovan Sell |
Производственная сервисная компания | Company 247 |
Production Services Producer | Joana Burgues |
Управляющий производством | Nacho Piñar |
Художник-постановщик | David Reig |
Послепроизводственный этап | Stitch |
Редактор | Tim Hardy |
Послепроизводственный этап | The Mill London |
VFX Executive Producer | Ryan Hancocks |
VFX Supervisor | Dan Lorenzini |
VFX Supervisor | Lora Nikolaeva |
Звукорежиссер | Maddy Lebel |
Медиа-агентство | UM London |
Implementation Director / Production Superviso | Aurelia Aziza |