1-800-CONTACTS - "Duel"

Pereira O'Dell

Pereira O'Dell San Francisco, United States

7655

Бренд: 1-800-CONTACTS
Страна: United States

Рекламодатель: 1-800-CONTACTS

Заголовок	Duel
Агентство	Pereira O'Dell
Кампания	Never Run Out of Contacts
Рекламодатель	1-800-CONTACTS
Бренд	1-800-CONTACTS
Дата первой трансляции/Публикации	2016 / 1
Бизнес сектор	Аптеки, специализированные магазины
Слоган	Never run out of contacts.
История	Pereria & O'Dell has launched a new campaign for 1-800-CONTACTS that focus on the retailer's mobile app. The work is an extension of the “Never run out of contacts” platform which first launched in Dec 2014. Four :15 spots (Duel, Moses, Astronaut, Simple Life) emphasize the short-cuts available within the 1-800-CONTACTS mobile app. For instance, you can now place your order with no more than 3-taps of the app or by just snapping a picture of your prescription. A qualitative study by Market Pulse showed that the re-ordering process was the #1 frustration among contact lens wearers and 1-800-CONTACTS aims to bring levity to consumers while focusing on the simplified features of the mobile application. Since the launch of the “Never Run Out of Contacts” campaign new orders have increased nearly 5% with new sales revenue up 11%. The app was downloaded over 600K in 2015 with new site visitors up by 12%. The TV spots will run across major cable networks through April 2016 and supported by radio and social media efforts.
Тип медиа	Телевидение
Длина	15 seconds
Рынок	United States
Больше информации	http://www.1800contacts.com
Звуковой дизайн компании	740 Sound Design & Mix
Креативный директор группы	Jason Apaliski
Креативный директор группы	Robert Lambrechts
Ассоциированный креативный директор	Katie Brinkworth
Креативный директор группы	Brett Beaty
Копирайтер	Simon Friedlander
Продюсер вещания	Bill Spangler
Директор рабочей группы клиента	Ashley Brown
Продакшн Студия	Tool
Редакционная компания	Cut and Run LA
Спецэффекты / видеоэффекты	Ntropic
Музыкальная компания / Композитор	Massive Music