Delta Faucet - "Anthem"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

9450

Бренд: Delta Faucet
Страна: United States

Рекламодатель: Delta Faucet

Заголовок	Anthem
Агентство	Leo Burnett Chicago
Кампания	HappiMess
Рекламодатель	Delta Faucet
Бренд	Delta Faucet
Posted	Август 2014
Бизнес сектор	Бытовая техника, мебель и садоводство
Слоган	see what Delta can do
История	The new Delta Faucet “HappiMess” campaign embraces life’s messy moments. When Delta innovations make getting clean just as beautiful as getting dirty, that’s “HappiMess.” Created by Leo Burnett Chicago, “HappiMess” is about living every day to its messiest. It allows people to see the beauty in the mess and remember that with messes come accomplishments, memories and fun. As a kid, there’s nothing better than digging around the backyard or making a mess in the kitchen getting covered with flour. Or as an adult, getting sweaty after a good run or muddy hike in the woods. Consumers will have the opportunity to share their own messy moments through a Delta #HappiMess social media sweepstakes, which was kicked off August 11. The user-generated content will be aggregated and showcased at delta.com/happimess. The contest will also be supported in a dedicated digital campaign, featuring banners that will play :15 second “HappiMess” vignettes lifted from the main TV spot. The 30-second "Anthem" spot was underscored by “We Belong” by RAC featuring Katie Herzig.
Тип медиа	Телевидение
Длина	30 seconds
Продакшн Студия	Furlined
Главный креативный директор	Susan Credle
Исполнительный креативный директор	Charley Wickman
VP Creative Director	Jo Shoesmith
Ассоциированный креативный директор	Greg Nobles
Ассоциированный креативный директор	Brooke Anderson
Исполнительный продюсер	Tom Kerimidas
Producer	Rena Dusenbury
Директор	Yael Staav
VFX/SPX	The Mill Chicago
Editorial	White House
Редактор	David Cea
Music Track	'We Belong' performed by RAC featuring Katie Herzig
Music Editorial	Yessian Music
Оператор-постановщик	Max Goldman