| Заголовок | #DarkForDinner (:30) |
| Агентство | Droga5 |
| Кампания | Be More Here |
| Рекламодатель | Georgia-Pacific |
| Бренд | Dixie |
| Дата первой трансляции/Публикации | 2015 / 6 |
| Бизнес сектор | Товары из бумаги, алюминиевая фольга |
| История | Following the big hit for Quilted Northern’s “Designed to be Forgotten” campaign in April, Georgia Pacific and Droga5 are at it again. Today, we’re debuting our brand platform for the iconic American brand, Dixie®. The campaign, “Be More Here,” stands for being fully present in the moments that matter. As a brand that’s been around the table with American families for over 100 years, Dixie® knows the importance of spending quality time together. But, with our 1,000 MPH mentality in the modern world, there are even more distractions pulling us away from what really matters—genuine human connection. Dixie® recently commissioned a survey to uncover current attitudes and behaviors around the use of devices and other distractions during family dinnertime. The survey revealed that only 20% of 1500 respondents eat dinner as a family without distractions. Dixie® knows it can’t manage our work schedules or eliminate the chaos of our inboxes with a plate, but they can help us cut down the distractions we all battle during mealtimes so we can focus on the people around us. When you don’t have to do the dishes, you can sit a while longer, tell another story and get a little deeper with your friends and family. To kick off “Be More Here,” we’re launching “Dark for Dinner,” a social movement that asks people to turn off their phones, cut out distractions and tune into the people at the table. Every Sunday, starting June 14, we’ll encourage friends and families to return the focus to one another, “be more here,” then come back online and tell us what they learned using the hashtag, #DarkforDinner. On June 10, we will launch a :30 national TV spot featuring four real groups of families and friends who agreed to put their phones away for the night and get deep with each other over dinner. The results were amazing—laughs, tears, love confessions, revelations, serious debates about ridiculous subjects—all of which reminds us how valuable it is to truly connect with the people we love. Free from any distractions, we captured and celebrated the moments, quirks, and conversations that surfaced when everyone’s attention was where it belonged. An extended version of the national TV spot went live online today. Each week, with the help of celebrities and influencers, we will remind people to “go dark” through online videos and social content pertaining to a specific theme. These videos and themes will allow people to prioritize what really matters and learn more about each other in an authentic way. |
| Тип медиа | Телевидение |
| Длина | |
| Больше информации | www.darkfordinner.com |
| Редакционная компания | Final Cut |
| Послепроизводственный этап | Significant Others |
| Музыка | Significant Others |
| Председатель | David Droga |
| Главный креативный директор | Ted Royer |
| Креативный директор | Karen Land Short |
| Креативный директор | Casey Rand |
| Копирайтер | Dan Brill |
| Арт-директор | Spencer Hansen |
| Директор по дизайну | Rich Greco |
| Дизайнер | Kathryn Brylinsky |
| Главный креативный сотрудник | Sally-Ann Dale |
| Head of Broadcast Production | Ben Davies |
| Продюсер | Bill Berg |
| Директор по стратегии | Jonny Bauer |
| Стратегический директор | Colm Murphy |
| Стратег | Nick Maschmeyer |
| Head of Communications Strategy | Colleen Leddy |
| Communications Strategist | Stuart Augustine |
| Head of Data Strategy | Melissa Zimyeski |
| Senior Data Strategist | Lily Ng |
| Data Strategist | Annie Corbett |
| Главный управляющий | Susie Nam |
| Group Account Director | Brett Edgar |
| Директор рабочей группы клиента | Michael Arani |
| Специалист по работе с заказчиками | Alexa Beck |
| Менеджер проекта | Francess Jaen |
| Директор по маркетингу (CMO) | Douwe Bergsma |
| VP / General Manager of Tableware | Erik Sjogren |
| Senior Brand Director | Andrew Noble |
| Senior Marketing Director, Brand Center | Shari Neumann |
| Senior Associate Brand Manager | Nelie Zanca |
| Продакшн Студия | Chelsea Pictures |
| Директор | Henry Mason |
| DOP | Benn Martenson |
| Partner / Executive Producer | Allison Amon |
| Продюсер | Howard Woffinden |
| Редактор | Patrick Colman |
| Заместитель редактора | Spencer Campbell |
| Исполнительный продюсер | Lauren Bleiweiss |
| Руководитель производства | Viet-An Nguyen |
| Послепроизводственный этап | Alek Rost |
| Художник огня | Dirk Greene |
| Смеситель | T. Terressa Tate |
Больше работы
СМОТРЕТЬ ВСЕJunk Sleep
- БРЕНД:
- Mattress Firm
- АГЕНТСТВО:
- Droga5
Seeing Triple? Junk Sleep
- БРЕНД:
- Mattress Firm
- АГЕНТСТВО:
- Droga5
Don't Let Junk Sleep Give You a Crick in Your Neck
- БРЕНД:
- Mattress Firm
- АГЕНТСТВО:
- Droga5
When You Suffer from Junk Sleep, Your Game Does Too
- БРЕНД:
- Mattress Firm
- АГЕНТСТВО:
- Droga5
Don't Sleep On Sleep - Unjunk Your Sleep at Mattress Firm
- БРЕНД:
- Mattress Firm
- АГЕНТСТВО:
- Droga5
We've got a problem, America. A Junk Sleep problem.
- БРЕНД:
- Mattress Firm
- АГЕНТСТВО:
- Droga5
#LaborDayOn
- БРЕНД:
- Red Wing Shoes
- АГЕНТСТВО:
- Droga5