Ok Go / S7 Airlines - "Upside Down & Inside Out #GravitysJustAHabit"

TutkovBudkov

TutkovBudkov Volgograd, Russia

Премии

34077

Бренд: Ok Go / S7 Airlines
Страна: Russia

Рекламодатель: Ok Go

Заголовок	Upside Down & Inside Out #GravitysJustAHabit
Brief	Russian airline S7 helped rock band OK Go transform an aircraft normally used for astronaut training – it leaves the earth’s atmosphere for short periods, provoking weightlessness – into the setting for an amazing music video. Band members and acrobats dressed as cabin crew get up to all sorts of immaculately choreographed japes in zero G. The result is an eye-popping piece of branded content that put S7 and its Russian agency Tutkovbudkov in the headlines.
Агентство	TutkovBudkov
Кампания	Upside Down & Inside Out #GravitysJustAHabit
Рекламодатель	Ok Go
Бренд	Ok Go / S7 Airlines
Posted	Апрель 2016
Бизнес сектор	Другие
История	S7 Airlines is a brand with the mission to inspire people to chase their dreams, and to provide them the means to do so. OK GO is a band with the most improbable dreams. Together, they proceeded with a lyric from the band's latest single, “Gravity is just a habit”, as the motto for their ambitious branded content music video that was shot entirely in zero gravity aboard a reduced gravity aircraft. On social media impressions were over 250 million active users. With the massive publicity that followed the video release, approximately 3 billion impressions were generated. The video was launched on Facebook on 11 Feb 2016, simultaneously with the release of a short clip on Instagram's main account (with 137 million followers), and exclusive availability of Behind-The-Scenes clips in Instagram's Search and Explore category, Snapchat stories, and partner's websites.
Результат	Over 25,000,000 views in the first 24 hours. Over 50,000,000 views in the first month. The project have been covered by more than 500 press sources online and in print.
Тип медиа	Клип
Длина	201 seconds
Креативный директор	Dima Tutkov
Продюсер агентства	Oleg Barinboim
Делопроизводитель	Sergey Polyakov
Копирайтер	Ena Shilyaeva
Фотограф	Nikolay Ivanov
Продакшн Студия	ProFilm, Moscow
Продакшн Студия	Bob Industries
Продакшн Студия	Santa Monica
Продюсер Продакшн Студии	Vladimir Sigalov
Продюсер Продакшн Студии	Mikhail Gerasimov
Продюсер Продакшн Студии	tk knowles
Продюсер Продакшн Студии	Chuck Ryant
Продюсер Продакшн Студии	John O'Grady
Продюсер Продакшн Студии	Melissa Murphy
Продюсер Продакшн Студии	Kathleen Custer