| Заголовок | The Shadybug |
| Агентство | Selmore |
| Кампания | The Shadybug |
| Рекламодатель | ASN Bank |
| Бренд | ASN Bank |
| Дата первой трансляции/Публикации | 2019 / 10 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| Слоган | Money can create happiness |
| История | The Shadybug is the fourth chapter in ASN Bank’s brand campaign sharing its responsible ethos and actions under the guiding idea ‘zo maakt geld gelukkig’ (money can create happiness). In this approachable animated commercial, ASN Bank shares its strict door policy on the companies, countries and companies it lends to.Staying true to our signature ASN Bank style, the craft approach was a hybrid mix of miniature set and CG characters with soft fabric-like textures – complete with seams – integrated into their naturalistic environments.Adding new characters to the world of ASN Bank is always a pleasure, and for our first ‘bad guy’ we focussed on comedic timing and scale to play up to the absurdity of this little leader and his ideals: from his small ladybird stature compared to the bigger bugs, to his sly little actions and the silly sounds he makes. |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Ambassadors |
| Специалист по работе с заказчиками | Lucinda Rosheuvel |
| Специалист по работе с заказчиками | Anja Froeling |
| Продюсер исполнительного агентства | Hanneke Kampschreur |
| Продюсер агентства | Jorieke de Jong |
| Креативный директор | Diederick Hillenius |
| Креативная команда | Sam de Greef |
| Креативный директор | Vincent Lammers |
| Арт-директор | Nick Groeneveld |
| Продюсер Продакшн Студии | Bo Kops |
| Звукорежиссер | Zoë de Regt |
| Оператор-постановщик | Floris Van Der Lee |
| Художник-постановщик | Gatze Zonneveld |
| Редактор | Oscar Marmelstein |
| Редактор | Junior Editor |
| Колорист | Koert van der Ploeg |
| Спецэффекты / видеоэффекты | Stephen Pepper |
| 2D Художник | Stephen Pepper |
| 2D Художник | Melissa Van Het Spijker |
| 2D Художник | Jeremy Verf |
| 2D Художник | Peter van Rij |
| 3D Supervisor | Ivor Ribeiro da Silva |
| 3D художник | Ivor Ribeiro Da Silva |
| 3D художник | Alexander Van Buggenum |
| 3D художник | Jeroen Hoolmans |
| 3D художник | Charlotte Vallet |
| 3D художник | Sjoerd de Greef |
| 3D художник | Robin Van As |
| 3D художник | Jonathan Krijgsman |
| 3D художник | Jeroen Cloosterman |
| 3D художник | Ralph Meijer |
| 3D Animation | Nick Groeneveld |
| Character Design | Nick Groeneveld |
| Character Design | Maureen van der Hout |
| Character Design | Iris van den Akker |
| Character Design | Rachelle Slingerland |
| Звукорежиссер | Rens Pluijm |
| Композитор | Sebastiaan Roestenburg |