Heineken - "An Ad That Saves Energy"

Publicis Brasil Comunicação

Publicis Brasil Comunicação São Paulo, Brazil

3530

Это объявление является частью "ACT Responsible Collection"

Бренд: Heineken
Страна: Brazil

Рекламодатель: Heineken

Заголовок	An Ad That Saves Energy
Агентство	Publicis Brasil Comunicação
Кампания	An Ad That Saves Energy
Рекламодатель	Heineken
Бренд	Heineken
Дата первой трансляции/Публикации	2022 / 4
Бизнес сектор	Пиво, сидр, лагерное пиво
философия	To raise awareness and invite Brazilians to participate in its Green Energy Project, Heineken Brazil and Publicis Brazil created an ad that was aired during Brazilian prime time, on 33 million TVs in multiple open tv channels simultaneously. Made all in black for 30 seconds, the 45 seconds ad surprised the audience and grabbed attention by claiming to be sustainable itself. According to LuzIS Consultancy, it saved enough energy to power a small city made up of 57 thousand inhabitants in Brazil for a few hours. Heineken's registration site had its highest peak hit ever during the ad! The initiative is part of the brand’s sustainability and culture platform in Brazil, GREEN YOUR CITY, in which the brand made commitments in three pillars: greener cities, circular economy and responsible consumption. In addition to the film, the campaign includes pieces for social media, digital and influencers. In 2020, Heineken Brazil shifted to renewable sourced energy to brew its world famous beer. Now, the brand is taking another step in its journey for a greener future. After a partnership with a distributed energy company, the brand became a pioneer in offering green energy to 208 million consumers in the country with savings of up to 20% on their energy bill. Since 2021, bars and restaurants can also be part of the program with energy savings of up to 40%. About the Heineken Green Energy Program The distributed energy project, which just recently started and already serves partner bars and restaurants, has the goal of reaching 40% of the brand's partner points of sale by 2030. Now, it opens the way to residential coverage. Individuals will be able to opt for the program and have access to green energy in their own homes. The initiative is operated in partnership with regional generators of certified renewable energy, whose availability has been gradually happening in the country. The membership process is simple. The interested party simply registers digitally in the program, accessing the platform https://www.heinekenenergiaverde.com.br/ . Images of identification documents of the holder and a copy or photo of the energy bill will be requested. Registration is free, without payment of fees or installation, and loyalty is not required. To be entitled to the benefit, the user must have an average monthly expenditure of at least R$ 200,00 indicated in the energy bill. After joining, within a period of up to 120 days, the conversion will be carried out and the supply of green energy will begin, resulting in a discount on the energy bill that can reach up to 20%, depending on the region. Project phases The project works in partnership with regional certified renewable energy generators, which are being installed across the country. Currently, those who live in Minas Gerais, Goiás, Paraná, Santa Catarina, Rio Grande do Sul, Distrito Federal and São Paulo (served by CPFL Paulista) can join the program. In the other states, the service is expected to be available between the second half of 2022 and the first half of 2023.
Тип медиа	Телевидение
Длина	45 seconds
Менеджер по рекламе	Beatrice Jordão
Менеджер по рекламе	Carina Hermida
Менеджер по рекламе	Daniela Iebba
Менеджер по рекламе	Gabriel D’Angelo Braz
Менеджер по рекламе	Guilherme De Marchi Retz
Менеджер по рекламе	Melina Domingos
Менеджер по рекламе	Nabil Nasser
Менеджер по рекламе	Ornella Guzzo
Менеджер по рекламе	Williane Silva
Global Chief Creative Officer	Bruno Bertelli
Global Creative Coordination	Guy Lewis
Главный креативный директор	Domenico Massareto
Исполнительный креативный директор	Daniel Ribeiro
Исполнительный креативный директор	Fabio Astolpho
Креативный директор	Arturo Marenda
Ассоциированный креативный директор	André Leotta
Ассоциированный креативный директор	Isadora Greiner
Креативная команда	Arturo Marenda
Креативная команда	André Leotta
Креативная команда	Isadora Greiner
Креативная команда	Elias Carmo
Креативная команда	Rodolfo Monteiro
Менеджер сообщества	Bruna Pasquini
Видеосредства реального времени	Renata Sayao
Видеосредства реального времени	Giuliano Springhetti
Управление аккаунтом	Gabriela Borges
Управление аккаунтом	Joanna Alencar
Управление аккаунтом	Mariana Corrales
Управление аккаунтом	Marina Roge
Управление аккаунтом	Cassia Brandão
Projects and Tech	Marcio Bueno
Projects and Tech	Renata de Oliveira Carvalho
Projects and Tech	Bianca Ferreira
Начальник планирования	Juliana Elia
Группа планирования	Catarina Melo
Группа планирования	Daniela Altenfelder
Группа планирования	Victoria Franco
Группа планирования	Barbara Pires
Медиа-команда	Maurício Almeida
Медиа-команда	Ana Sanchez
Медиа-команда	Jussara Bezerra
Медиа-команда	Fernando Brito
Медиа-команда	Carla Tassi
Послепроизводственный этап	Public Post
Координатор пост-производства	Douglas Souza Tecco
Координатор пост-производства	Marcello Sampaio
Редактор	Renne Perez
Редактор	Marcos Teixeira
Аудио	Satelite Audio
Музыкальный руководитель	Kito Siqueira
Музыкальный руководитель	Roberto Coelho
Музыкальный руководитель	Hurso Ambrifi
Управление аккаунтом	Fernanda Costa
Управление аккаунтом	Renata Schincariol
Управление аккаунтом	Thiago Alonso
Music Production	Kito Siqueira
Music Production	Roberto Coelho
Music Production	Hurso Ambrifi
Music Production	Mike Vlcek
Music Production	Thiago Colli
Music Production	Charly Coombes
Music Production	Koitty
Audio Finishing	Carla Córnea
Audio Finishing	Ian Sierra
Audio Finishing	Vithor Moraes
Audio Finishing	Renan Marques
Audio Finishing	Arthur Dossa
Координатор производства	Camila Guedes
Координатор производства	Bruna Isidore
Помощник производства	João Piccoli
Голос	Giselle Lima
Digital Media Agency	iProspect
Digital Media Executive business director	Caroline Bassi
Digital Media Business manager	Gioconda Ferraz
Digital Media Business supervisor	Ana Melo
Media Strategy Director	Lucas Callile
Управляющий службой средств рекламы	Cleberson Luque
Media Analyst	Arthur Fialho
Media Analyst	José Cirilo Teixeira
Media Analyst	Marina Miranda
Programmatic Media Manager	Tiago Holanda Bezerra
Programmatic Media Supervisor	Alda Chávez