Chief Creative Officer, Executive Board Member
at
Dentsu Creative Italy
Milano, Italy
| Заголовок | Urgence Darfour: Flyer |
| Агентство | Zakka |
| Кампания | Stop Bechir |
| Рекламодатель | Collectif Urgence Darfour |
| Бренд | Collectif Urgence Darfour |
| Дата первой трансляции/Публикации | 2012 / 4 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| Слоган | Sing the petition, and send the dictator behind bars |
| История | To maximize signatures for the petition issued by the association, Urgence Darfour, in order to bring to the International CriminalCourt the Sudanese President Omar Al Bashir, who is charged with war crimes, crimes against humanity and genocide. The campaign started with a viral video and an online petition. However, we soon realized we were missing a very important part of the target audience: people that are seriously involved in the cause, and yet are not comfortable with using the Internet, and also activists taking part in meetings and demonstrations, who get enthusiastic about the cause but then forget to sign the petition online. We need to make these people sign easily,and immediately. |
| философия | Urgence Darfour diffused the flyer during the official launch of the campaign, and then during each of the association’s demonstrations and meetings in France. In less than a week, Urgence Darfour received hundreds of signed coupons, and several congratulations from activists and associations on the efficiency of this alternative – and yet classical – medium. |
| Проблема | So we decided to create a “classical” flyer, like the flyers associations normally distribute to activists. However, this time, the flyer concealed a fatal trick for the dictator, and something of real, tangible interest for the activists: by signing and sending the petition, people literally, and immediately, “send him behind bars”. |
| Тип медиа | Digital |
| Креативный директор | Thierry Buriez |
| Арт-директор | Julien Chiapolini |
| Копирайтер | Riccardo Fregoso |
| Иллюстрация | Scott Benson |
Больше работы
СМОТРЕТЬ ВСЕForza Canada
- БРЕНД:
- Fonzies
- АГЕНТСТВО:
- Dentsu Creative
Lady & The Tramp
- БРЕНД:
- Barilla Al Bronzo
- АГЕНТСТВО:
- Le Pub
Pasta is born again
- БРЕНД:
- Barilla Al Bronzo
- АГЕНТСТВО:
- Publicis Italy
Flatmates
- БРЕНД:
- Barilla Pesto
- АГЕНТСТВО:
- Publicis Italy
Bordeaux 2050 (vf)
- БРЕНД:
- AJE
- АГЕНТСТВО:
- McCann Paris
A Sign of Love
- БРЕНД:
- Barilla
- АГЕНТСТВО:
- Publicis Italy