| Заголовок | 6 Takes of Drama |
| Агентство | Grey (Thailand) Ltd. |
| Кампания | 6 Takes of Drama |
| Рекламодатель | Dhospaak |
| Бренд | Kulov |
| Posted | Март 2021 |
| Бизнес сектор | Крепкие напитки, крепленые вина |
| философия | In Thailand, a heavily Buddhist country, all alcohol advertising is highly regulated with very strict guidelines. Brands cannot communicate overtly the superiority of the product or come off as 'promoting drinking'. Kulov Vodka is smooth and superior for its 6 times distillation process. To say this, the strategy is to tie the message in with a problem that everyone can easily relate to: undistllled emotional posts on social media. Because we've all experienced impulsive posts (initiated by ourselves or others) that can cause unnecessary drama. Before you post something emotional, distilling your thoughts (6 times) will make sure conflicts can be easily avoided. The film ingeniously blends together the superiority of the product and a positive social message. |
| Тип медиа | Веб-фильм |
| Длина | |
| Главный креативный директор | Jureeporn Thaidumrong |
| Главный креативный директор | Asawin Phanichwatana |
| Креативный директор | Asawin Phanichwatana |
| Креативный директор | Jesse Wong |
| Арт-директор | Pheraphas Jongphatcharanan |
| Копирайтер | Jesse Wong |
| Главный исполнительный директор (CEO) | Kanaporn Hutcheson |
| Главный операционный директор | Thipayachand Hasdin |
| Продакшн Студия | Happy Ending Fillm |
| Председатель | Thor Santisiri |
| Главный управляющий | Kanokkorn Seehapan |
| Копирайтер | Natthinee Ruengves |
| Копирайтер | Pandarie Somjit |
| Group Account Director | Vorawan Kaewket |
| Специалист по работе с заказчиками | Pitimon Protien |
| Planning Director | Jongkoch Dusittanakarin |
| Директор | Nawapol Thamrongrattanarit |
| Продюсер Продакшн Студии | Pacharin Surawatanapongs |
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