| Заголовок | Kev’s Lost in the Music on EE |
| Агентство | Saatchi & Saatchi |
| Кампания | Kev’s Lost in the Music on EE |
| Рекламодатель | EE |
| Бренд | EE |
| Дата первой трансляции/Публикации | 2016 / 8 |
| Бизнес сектор | Услуги телекоммуникации |
| История | The ad opens on an enthusiastic, music-loving Kevin Bacon walking down a busy high street streaming the Olly Murs track Wrapped Up via Apple Music. To demonstrate the vast volume and variety of music available, Kevin quickly switches to his next song: James Bay’s most famous number, Hold Back the River. Kevin grabs a guitar and even dons James’ trademark hat for full effect. But it’s not quite enough and, looking for something a bit more energetic…Kevin switches again, this time to Britney Spears.Over-excited, he whips off his clothes to reveal he’s wearing Britney’s red PVC cat-suit, made famous in her music video for Oops I Did It Again. Suddenly, Britney walks out of a nearby shop and stunned by what she sees exclaims: “Kevin! What have I told you about going through my wardrobe?”. To which he replies, notably embarrassed: “Oops, I did it again.”The 40 second ad finishes with the strapline: “Get the music you love. With six free months of Apple Music, only on EE.” A 50 second version cut for online use features a burst of Britney’s new single Make Me after she tells Kevin that Oops I Did It Again is “so 2000 |
| Тип медиа | Телевидение |
| Длина | |
| Послепроизводственный этап | MPC LDN |
| Актер / Знаменитость | Kevin Bacon |
| Актер / Знаменитость | Britney Spears |
| Исполнительный креативный директор | Rob Potts |
| Исполнительный креативный директор | Andy Jex |
| Креативный директор | Adam Chiappe |
| Креативная команда | Ben Mills |
| Креативная команда | Matt Butterfield |
| Планировщик счета | Sam Wise |
| Специалист по работе с заказчиками | James McCullagh |
| Специалист по работе с заказчиками | Sam Hawkey |
| Продюсер Продакшн Студии | Richard Firminger |
| Медиа-агентство | MEC |
| Медиа-планировщик | Tejal Maru |
| Продакшн Студия | Hungryman |
| Директор | Hank Perlman |
| Редактор | John Smith |
| Продюсер Продакшн Студии | Josh Goldstein |
| Продюсер Продакшн Студии | Matt Buels |
| Аудио послепроизводственный этап | Factory |
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