| Заголовок | Skrew the Usual 1 |
| Агентство |
The Martin Agency
|
| Кампания |
Skrew the Usual
|
| Рекламодатель |
Skrewball Spirits
|
| Бренд |
Skrewball
|
| Дата первой трансляции/Публикации |
2024 / 5
|
| Бизнес сектор | Крепкие напитки, крепленые вина
|
| философия | Skrewball Whiskey, the leading peanut butter whiskey, is proud to unveil its new campaign and rallying cry, "Skrew the Usual," the brand's most ambitious launch to date. As the world's first super-premium peanut butter flavored American whiskey, Skrewball wants people to break away from the 'same old, same old' and revel in the surprisingly delicious flavors of life – enter "Skrew the Usual." The campaign marks a significant milestone for Skrewball and the biggest launch since its acquisition by Pernod Ricard in 2023. It is accompanied by the release of a 30-second creative spot, called the "House of High Spirits," in addition to 15-second and 6-second short films. At the heart of the campaign is a new fictional spokesperson aptly named Skrew, who is the charismatic (and dashing, if we do say so ourselves) personification of Skrewball's charmingly mischievous spirit. In the spot, Skrew upends (read: improves) the conventions of the whiskey category by beckoning viewers to indulge their curiosity and experience the unusually delicious peanut buttery taste of Skrewball Whiskey. As a relatively young brand that launched in 2018, Skrewball has grown to become the number one peanut butter whiskey in the United States with 83% of market share, the number two premium brand in the flavored whiskey category ($25+) for value and volume, and the number five brand overall¹ – now that's some nutty growth. The campaign, created by The Martin Agency, kicks off via online video, social and search on Thursday, May 9, followed by disruptive out of home advertisements in key markets such as Chicago, Los Angeles and New York City come June. |
| Тип медиа |
Печать
|
| Производственная сервисная компания |
STORY
|
| Менеджер по рекламе |
Craig Johnson
|
| Менеджер по рекламе |
Kuppy Sampale
|
| Менеджер по рекламе |
Gary Feeney
|
| Менеджер по рекламе |
Brittany Yeng
|
| Менеджер по рекламе |
Steve Yeng
|
| Client Creative Director |
Cris Bowles
|
| Client Creative & Digital Lead |
Laura Arayata
|
| Главный исполнительный директор (CEO) |
Danny Robinson
|
| Главный креативный директор |
JERRY HOAK
|
| SVP, Creative Director |
Sean Riley
|
| Ассоциированный креативный директор |
Dave Ashton
|
| Senior Copywriter |
Roger Hailes
|
| Senior Art Director |
Riley Shine
|
| Директор по дизайну |
Robyn Makinson
|
| Designer |
Molly Dauphin
|
| Senior Studio Artist |
Mark Caasi
|
| Исполнитель студии |
Brendan Ginsburg
|
| SVP, Managing Director, Head of Integrated Production |
Brett Alexander
|
| VP Executive Content Producer |
Ann Parker
|
| Senior Content Producer |
Mel Calabro
|
| Associate Director, Business Affairs |
Gloria Gutierrez-Anderson
|
| Associate Director, Financial Affairs |
Elizabeth Moore
|
| SVP, Executive Partner, Head of Account |
Walker Teele
|
| SVP, Group Account Director |
Liz Toms
|
| Руководитель группы по связям с рекламодателями |
Jacob Lowden
|
| Group Resource Manager |
Karen Gates
|
| Senior Project Manager |
Maclaine Ellis
|
| EVP, Chief Brand Officer |
Elizabeth Paul
|
| SVP, Head of Strategy |
John Gibson
|
| Руководитель планирования группы |
Mike Obermeyer
|
| Стратегический планировщик |
Lexi Magenheim
|
| Senior Communications Strategist |
Michael Bonavita
|
| VP, Head of Public Relations |
Lauren Brennan
|
| Director, Brand Communications |
Katherine Sheehan
|
| Brand Communications Manager |
Sofie Diskin
|
| Associate Director |
Holly Hansen
|
| Продюсер цифрового формата |
Chase Maszle
|
| Продакшн Студия |
Park Pictures
|
| Директор |
Terri Timely
|
| Исполнительный продюсер |
Jackie Kelman-Bisbee
|
| Executive Producer/ Managing Director |
Justin Pollock
|
| Senior Producer |
Christopher Grove
|
| Sr HoP / Business Affairs |
Anne Bobroff
|
| Руководитель производства |
Chelsea Schwiering
|
| Продюсер |
David Lambert
|
| Founder / CCO |
Ana Laura Solis
|
| Partner / COO |
Joe Solís
|
| Managing Director / ESG |
Aura Solís
|
| Senior Service Producer |
Carlos Estrada
|
| Редактор |
Katie Cali
|
| Управляющий директор |
Laura Macauley
|
| Исполнительный продюсер редакционной компании |
Jennifer Johnson
|
| Заместитель редактора |
Jesse Richard
|
| Компания, которая занимается визуальными эффектами |
Platige LA
|
| Управляющий директор |
Chris Harlowe
|
| Руководитель 2D |
Justin Keil
|
| Продюсер видеоэффектов |
Sonia Marcinkowska
|
| Покраска |
Company 3
|
| Колорист |
Bryan Smaller
|
| Executive Producer Color |
Mario de Castro
|
| Аудио послепроизводственный этап |
Overcoast Music + Sound
|
| Engineer/Mixer |
Matt Whitworth
|
| Руководство музыкальных рядов |
JL Hodges
|
