Babyshop - "Al Umobuwah - Rename “Parenthood”"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, United Arab Emirates

Премии

10428

Бренд: Babyshop
Страна: United Arab Emirates

Рекламодатель: Landmark Group

Заголовок	Al Umobuwah - Rename “Parenthood”
Агентство	FP7/DXB - McCann Worldgroup
Кампания	Al Umobuwah
Рекламодатель	Landmark Group
Бренд	Babyshop
Дата первой трансляции/Публикации	2018 / 3
Бизнес сектор	Аптеки, специализированные магазины
История	Children's retailer Babyshop has always celebrated parents. But the Arabic word for "parenthood" is actually written as "fatherhood". Babyshop and its agency went ahead and changed the word to reflect the role of mothers. Launched on Mother's Day, the new word attracted both outrage - mainly from conservative men - and approval. But Babyshop could now proudly state that it created "Al Umobuwah", an Arabic word for "parenthood".
Тип медиа	Digital
Длина	111 seconds
Brand Team	Ruban Shanmugarajah
Brand Team	Deepak Mahnot
Brand Team	Mitin Chakraborty
Brand Team	Dina Barakat
Креативная команда	Tahaab Rais
Креативная команда	Kartik Aiyar
Креативная команда	Katarina.Vasilj
Креативная команда	Fanny Abi Rached
Креативная команда	Maher Dawah
Strategy Team	Tahaab Rais
Strategy Team	Moushami Bhattarcharya Dighe
Strategy Team	Anna Sadykova
Design Team	Mohammed
Design Team	Erol Salcinovic
Account Team	Nima Askari
Account Team	Vicky Kriplani
Account Team	Marine Deneufbourg
Social Team	Mohtab Arabiat
Social Team	Maggie Joseph
Исполнительный креативный директор	Oliver Robinson
Главный управляющий	Nima Askari
Senior Digital Art Director	Rey Amio
Дизайнер	sameer ketkar
Editor and Motion Artist	Ashraf Muhammadunny
Направление творчества/искусства	Jad Gosen
Social Media Campaign Leader	Devya Ghosn