Emergency - "Everyone deserves a future"

Ogilvy Italy

Ogilvy Italy Milan, Italy

Премии

22923

Это объявление является частью "ACT Responsible Collection"

Бренд: Emergency
Страна: Italy

Рекламодатель: Emergency

Заголовок	Everyone deserves a future
Brief	The story starts just like any other day but ends with an unexpected finale: a painful separation. “Let’s stop the war. Now. Everywhere.” took life from the fact that 82.4 million people worldwide had to leave their homes, families and lives, due to the war.
Агентство	Ogilvy Italy
Кампания	Everyone deserves a future
Рекламодатель	Emergency
Бренд	Emergency
Дата первой трансляции/Публикации	2021 / 12
Бизнес сектор	Права человека
Слоган	Let’s make 2022 a year of peace, not war.
История	Emergency and Ogilvy Italy ask us to reflect on the consequences of war through the eyes of those who experienced it. The video narrates the tough choice of a mother, in a country hit by war. The story starts just like any other day, with the girl getting ready to go to school, but ends with an unexpected finale: a painful separation, just like the ones that many people around the world are forced to experience everyday.
философия	War separates what love creates. Just like every year, Emergency and Ogilvy Italy are back with a wish for the new year and an entire operation dedicated to a very relevant topic: the necessity to abolish war, wherever it may be. The message “Let’s make 2022 a year of peace, not war” took life with a video distributed on the brand’s social media on a global level, and an outdoor campaign that was aired on 100 out of home spaces covering all underground stations in Milan, and had the victims of war and their experiences as protagonists.
Проблема	82.4 million people worldwide had to leave their homes, families and lives, due to persecution, war, violence, or human rights violations.
Тип медиа	Веб-фильм
Длина	125 seconds
Звуковая дорожка	Enzo Casucci
Больше информации	https://en.emergency.it/
Главный креативный директор	Giuseppe Mastromatteo
Креативный директор	Lavinia Francia
Креативный директор	Francesco Basile
Senior Copywriter	Beatrice Pettinelli
Senior Art Director	Alessandro Pomè
Исполнительный продюсер	Lorenzo Ulivieri
Продакшн Студия	The Family
Редактор	Lorenzo Colugnati
Композитор	Enzo Casucci
Post Production Company	Iggy Post
Оператор-постановщик	Giacomo Frittelli
Продюсер	Federica Dordoni
Junior Producer	Raffaele Fusco
UPM	Federico Luiselli
Продюсер пост-производства	Barbara Calicchio
Coordinator	Micol Lupi
Отдел искусств	Fabienne Arzul
Stylist	Silvia Capra
Sound Effects	Giuseppe Catalano
Director	Igor Borghi