Заголовок | 360CRISP 1 |
Агентство | Goodby Silverstein & Partners |
Кампания | 360CRISP |
Рекламодатель | Kraft Heinz |
Бренд | Kraft Heinz: Lunchables |
Дата первой трансляции/Публикации | 2023 / 9 |
Бизнес сектор | Замороженная еда |
философия | Today, Kraft Heinz unveils 360CRISP™, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP™ makes its debut with the launch of LUNCHABLES® Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP™ innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave. As the brand’s first expansion into the frozen food category, LUNCHABLES® Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP™ delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name – LUNCHABLES® – Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave – no pans or stove necessary. As kids’ snacking is a key driver of growth within the frozen category1, Kraft Heinz identified an opportunity to utilize its 360CRISP™ platform to bring something new and convenient to customers, while still delivering on the flavor and quality consumers expect from Kraft Heinz brands. The launch of the platform contributes to Kraft Heinz’s broader business transformation and intention to drive growth across North American business, targeting $2B in incremental net sales by 2027. Grilled Cheesies boasts two wholesome, melt-in-your-mouth offerings that can be prepared in seconds: Original – Featuring deliciously melty KRAFT® SINGLES and just the right level of golden-brown crisp, the Original variety provides a quick and convenient take on this nostalgic snack-time staple. Pepperoni Pizza – With a deliciously savory twist on the classic grilled cheese sandwich, the Pepperoni Pizza variety features deliciously melty KRAFT® SINGLES and the same mouthwatering pepperoni from other popular Lunchables snack packs that kids know and love. LUNCHABLES® Grilled Cheesies rolls out to select grocery retailers across the U.S. beginning this month for a suggested retail price of $4.99 per box of two sandwiches. For more information about Grilled Cheesies and the Kraft Heinz 360CRISP™ technology, follow @Lunchables on Instagram and visit www.kraftheinzcompany.com. |
Тип медиа | Телевидение |
Длина | |
Председатель | Jeff Goodby |
Главный креативный директор | Margaret Johnson |
Креативный директор | Kurt Mills |
Креативный директор | Daniel Righi |
Арт-директор | Duncan Spear |
Копирайтер | Rachel Nagpal |
Управляющий партнер | Brian McPherson |
Директор рабочей группы клиента | Becca Morris |
Директор рабочей группы клиента | Callen Gustafson |
Специалист по работе с заказчиками | Carmen Guan |
Специалист по работе с заказчиками | Adrianne Medina |
Head of Strategy | Bonnie Wan |
Head of Strategy | Christine Chen |
Стратегический директор | Kelly Evans-Pfeifer |
Стратегический директор | Cailtin Neelon |
Менеджер по делам бизнеса | Judy Ybarra |
Менеджер по делам бизнеса | Yelena Kompaneyets |
Агентство | The Kitchen |
Директор рабочей группы клиента | Herman Santoni |
Делопроизводитель | Elana Cattledge |
Арт-директор | Emily Herron |
Копирайтер | Krissy Blair-Jackson |
Копирайтер | Abby Myers |
Копирайтер | Alex Blechman |
Арт-директор | Weston Clark |
Стратег | Sherese Jones |
Менеджер социальных медиа | Michelle Fraczek |
Менеджер социальных медиа | Rachel Miller |
Менеджер по рекламе | Jessica Vultaggio |
Менеджер по рекламе | Nina Patel |
Менеджер по рекламе | Erin Fitzgerald |
Менеджер по рекламе | Jenna Thornton |
Public Relations | Kate Mitchell |
Руководитель производства | Jim Haight |
Исполнительный продюсер | Christine Oh |
Продюсер | Cassie Edwards |
Продюсер | Abbie Leigh |
Artist | Abbie Leigh |
Продакшн Студия | Blinkink |
Директор | Renee Zhan |
Исполнительный продюсер | Bart Yates |
Продюсер | Emma Hanson |
Руководитель производства | Alex Halley |
Медиа-агентство | Starcom USA |
Vice President (VP), Media | Emily Jacobson |
Associate Director, Media | Maddie Franke |
Associate, Media | Diana DeLeon |
Associate, Media | Sam Quiroga |
PR-агентство | Zeno Group |
PR Account Supervisor | Bethany Stokoski |
PR Account Executive | Amelia Bogert |