M.J. Bale - "Uncrushable"

TBWA\Sydney

TBWA\Sydney Pyrmont, Australia

Премии

20347

Бренд: M.J. Bale
Страна: Australia

Рекламодатель: M.J.Bale

Заголовок	Uncrushable
Агентство	TBWA\Sydney
Кампания	Unsuitable Journey
Рекламодатель	M.J.Bale
Бренд	M.J. Bale
Дата первой трансляции/Публикации	2016
Бизнес сектор	Мужская одежда
История	M.J. Bale wanted to the world to know that its tough but smart suits can withstand the wear and tear of business travel. So the brand hired an Australian model and sent him on the ultimate road test, while fans followed him on Facebook and Instagram. First he was dressed in Sydney for a photo shoot in London. Then, wearing one suit and deprived of sleep and hotels, he travelled for five days, crossed nine countries and relied on ten different modes of transport – all to show that while you can crush the man, you can’t crush the suit.
философия	To shoot its 2016 winter campaign, MJ Bale dressed an unsuspecting model in Sydney for a fashion shoot that was happening in London. The route to London was fierce, with five days non-stop travel across nine countries and 10 modes of transport all in one suit. As soon as the the model and the small crew arrived in London, they began shooting the 2016 MJ Bale winter campaign. Model Tom Bull was a broken man but the suit was impeccable, proving that you can crush the man, but you can’t crush the MJ Bale suit.
Тип медиа	Веб-фильм
Длина	127 seconds
Исполнительный креативный директор	Wesley Hawes
Исполнительный креативный директор	Gary McCreadie
Креативный директор цифрового формата	Russ Tucker
Креативный директор	Craig Brooks
Главный исполнительный директор (CEO)	Paul Bradbury
Дизайнер	Chris Mawson
Руководитель производства	Jonathan Pitcher
PR-агентство	Eleven
Директор рабочей группы клиента	Fiona Milliken
Специалист по работе с заказчиками	Jade Barringer
Фотограф	Jake Terrey
Производство аудиофонограмм	Factory Studios