| Заголовок | Transform NatWest |
| Агентство | Publicis Sapient |
| Кампания | RBS Digital Brand Revitalization |
| Рекламодатель | The Royal Bank of Scotland |
| Бренд | The Royal Bank of Scotland |
| Дата первой трансляции/Публикации | 2014 / 7 |
| История | We revitalized the RBS and NatWest brands online by unlocking the creative capabilities of the new visual identity. Using unique design thinking and technology, we were able to deliver an improved experience across desktop, mobile, mobile apps, online banking and digital tools. This included art direction, content strategy, user experience and technology integration for both RBS and NatWest’s Personal and Private Banking sites. The design approach knits; Be human, Be relevant, Be clear and Be wonderful, creates a connected visual flow by knitting together contents to create a well branded, seamless experience and visual choreography. Unique shapes have been carefully used to help guide the user through the content and create visually well-connected journeys. There has also been an emphasis on clarity and legibility to help guide the user through the experience. By being positive, warm and “everyday”, the brand gives the customer a helpful online experience. |
| Тип медиа | Веб-сайт |
| Creative Director, Experience Design | Daniel Harvey |
| Associate Creative Director, Visual Design | Yandis Ying |
| Associate Creative Director, Experience Design | Usman Sheikh |
| Senior Account Director | Andy Male |
| Delivery Lead | Kamal Robe |
| Менеджер проекта | Nick Sagar |
| Senior Art Director | Gavin Howell |
| Менеджер проекта | Pari Sailo |
Больше работы
СМОТРЕТЬ ВСЕTransform Mortgages
- БРЕНД:
- The Royal Bank of Scotland
- АГЕНТСТВО:
- Publicis Sapient
Life Moments
- БРЕНД:
- The Royal Bank of Scotland
- АГЕНТСТВО:
- Publicis Sapient
Overdraft Cost Calculator
- БРЕНД:
- The Royal Bank of Scotland
- АГЕНТСТВО:
- Publicis Sapient
Reinvigorate The Experience
- БРЕНД:
- The Royal Bank of Scotland
- АГЕНТСТВО:
- Publicis Sapient
iPad Website Redesign
- БРЕНД:
- The Royal Bank of Scotland
- АГЕНТСТВО:
- Publicis Sapient
NatWest Website Redesign
- БРЕНД:
- The Royal Bank of Scotland
- АГЕНТСТВО:
- Publicis Sapient
NatWest Mobile Website Redesign
- БРЕНД:
- The Royal Bank of Scotland
- АГЕНТСТВО:
- Publicis Sapient
Mobile Website Redesign
- БРЕНД:
- The Royal Bank of Scotland
- АГЕНТСТВО:
- Publicis Sapient