Glassdoor - "On the Other Side"

Where The Buffalo Roam

Where The Buffalo Roam Los Angeles, United States

2046

Бренд: Glassdoor
Страна: United States

Рекламодатель: Glassdoor

Заголовок	On the Other Side
Агентство	Where The Buffalo Roam
Кампания	You deserve a job that loves you back
Рекламодатель	Glassdoor
Бренд	Glassdoor
Дата первой трансляции/Публикации	2021 / 12
Бизнес сектор	Другие услуги Интернет
История	In the spot, “On the Other Side,” the same career mom who is one year into her new role pays it forward by helping others progressing in their career by sharing pay and demographic information on Glassdoor’s platform. The spot highlights the impact individual action can have in lifting up progress on pay conversations for all women in the workforce.
философия	Creative production company Where the Buffalo Roam (WTBR) produced a new brand campaign for Glassdoor, the worldwide leader on insights about jobs and companies. Built around the theme of “You deserve a job that loves you back,” the campaign highlights the company’s commitment to radical transparency and how it helps people navigate and grow their best career. The campaign launched on November 15th, with two online spots, CTV and audio ads, editorial content, and social content. The campaign will continue through the end of year. WTBR and Glassdoor made the spots character-driven to authentically capture the social and economic trend behind the current struggles people in the workforce face – and how Glassdoor’s tools foster greater pay transparency and promote equity across gender, race/ethnicity, parenting status, LGBTQ, disability, and more. Visually, WTBR made use of fluid, constantly-moving camera movements to ease into the woman’s life. The team used lighting to complement each film’s mood and show a clear change in the career path. “Just Getting Started” employs warm, cozy lighting, while “On the Other Side” has a bright afternoon vibe. For the historical and news headlines, the WTBR team blended motion-tracked 2D graphics with actual projections to make them appear integrated and attached to the environmental surfaces. The Glassdoor and Fishbowl UI elements live in a similar world as the news headlines, but are presented as snappy and eye-catching 2D holograms floating in the scene
Тип медиа	Digital
Длина	30 seconds
Продакшн Студия	Where The Buffalo Roam
Директор	Watson Fredericks
Оператор-постановщик	Karina Silva
Исполнительный продюсер	PJ Koll
Руководитель производства	Christine Whitney
Линейный продюсер	Emma Jubinski
Интернет / осветитель	Steve Kagan
Художник-постановщик	Gemma Fenol
Костюмы / Стилист	Julie Vogel
Послепроизводственный этап	Where The Buffalo Roam
Executive Post Producer	Tim Pries
Executive Post Producer	Pj Knoll
Креативный директор	Jason Warne
Креативный директор	Liza Dunning
VFX Supervisor	Simon Mowbray
Senior Producer	Meagann Pallares
Редактор	Collin Kriner
Редактор	Luke Kramen
Заместитель редактора	Walter Wood
After Effects Artist	Jessica Gibson
Художник огня	Joseph Brattesani
Колорист	Dave Hussey
Звук	Elad Marish