| Заголовок | The Weather Challenge |
| Агентство | Saatchi & Saatchi |
| Кампания | The Weather Challenge |
| Рекламодатель | Toyota Motor Corporation |
| Бренд | Toyota Aygo |
| Дата первой трансляции/Публикации | 2015 / 3 |
| Бизнес сектор | Компактные и маленькие автомобили |
| Слоган | New Aygo with canvas roof, go fun yourself. |
| История | Del Campo Saatchi & Saatchi Madrid presents ‘The Weather Challenge’ for the new Toyota Aygo with a canvas sunroof. |
| философия | The idea focuses on how weather forecasters consistently deliver inaccurate forecasts, despite the fact that many people rely on their daily forecasts. They never have to be accountable; they still keep their jobs. No matter what. Come rain or shine. In the film, the forecasters are forced to face the consequence of their inaccuracies and face the ‘Weather Challenge’. Maxi Itzkoff & Mariano Serkin CCO Saatchi&Saatchi Europe explained: “We gave the new Aygo to three famous forecasters in three different European cities, for a month. The roof of the car was synchronized to each forecaster’s weather prediction. If they predicted rain, the canvas roof would stay closed. But if they predicted sun, the roof would remain open, no matter what the weather.’ “Aygo is fun and irreverent so we wanted to do something aligned with the brand personality. The most difficult part of the idea was to convince famous forecasters to be part of the challenge” said Stephane Rydlewski, Creative, Media & Production Manager - Toyota Europe. The online film and 30” TV edits will launch in Italy and France on February 27th and then being rolled out across the rest of Europe. |
| Тип медиа | Телевидение |
| Длина | |
| Главный креативный директор | Maxi Itzkoff |
| Главный креативный директор | Mariano Serkin |
| Исполнительный креативный директор | Ariel Serkin |
| Исполнительный креативный директор | Juan Pablo Lufrano |
| Исполнительный креативный директор | Rafael Santamarina |
| Копирайтер | Brittany Poole |
| Копирайтер | Tobias Tercic |
| Арт-директор | Todd Grinham |
| Арт-директор | HERNAN GARCIA |
| Продюсер | Raffaella Scarpetti |
| Продюсер | Peter Montgomery |
| Account | Mauro Messina |
| Account | Michaela Chweidan |
| Директор | Jamie Rafn |
| Оператор-постановщик | Brendan Galvin |
| Редактор | Tim Hardy |
| Продакшн Студия | Smuggler |