Заголовок | Desperados Verde |
Агентство | Wieden + Kennedy Amsterdam |
Кампания | Way of the Desperados |
Рекламодатель | Heineken |
Бренд | Desperados |
Дата первой трансляции/Публикации | 2015 / 3 |
Бизнес сектор | Предварительно смешанные коктейли |
Слоган | Let your pupils party |
История | W+K Amsterdam revealed a new campaign for Heineken brand Desperados — “the one and only original Tequila Flavored beer” — entitled “Way of the Desperados.” |
философия | The campaign is built around a series of seven 15-second broadcast and digital spots. Each attempts to show people having a good time with the product, such as the bicyclists in “Ride the Wind” (featured above). Graphics and color palette in the campaign evoke the 90s nostalgia feel that seems to be in vogue at the moment. In “Turn Down the Silence,” a guy wakes up the neighborhood by playing a drum pad in the middle of the night, which seems like kind of a dick move, but apparently the music is appreciated by fellow Desperados drinkers. Aside from some cohesion given to the spots by graphical choices, they kind of tend to be all over the place in an ADHD kind of way. While these spots launched on broadcast in the UK today and will roll out across Europe (including Spain, Germany, Poland, Switzerland, Ireland and Austria) in the coming week, it feels like their real home is online. The campaign is also supported by a print component sporting “over 80 hand-drawn print headlines” drawing inspiration from DIY punk rock show and block party flyers and a Tumblr page. Joseph Burrin and Sean Condon, creative directors at W+K Amsterdam, wrote: “To turn Desperados into a lifestyle brand which is relevant for its audience, we needed to avoid some of the usual cues that are so common in this category. Instead we created a distinct visual language and tone of voice that Desperados drinkers everywhere could relate to. It’s fun and crazy. Not too polished. Real.” |
Тип медиа | Веб-фильм |
Длина | |
Исполнительный креативный директор | Eric Quennoy |
Исполнительный креативный директор | Mark Bernath |
Продюсер | Guillaume Marien |
Head of Broadcast Production | Joe Togneri |
Исполнительный продюсер | Jules de Chateleux |
Менеджер проекта | Emma Williamson |
Редактор | Adriana Legay |
Planner | Martin Weigel |
Interactive Producer | Arnaud Ronquillo |
Sound Designer/Mixer | Ed Downham |
Group Account Director | Jordi Pont Gasau |
Продюсер | Javier Perroud |
Директор рабочей группы клиента | Courtney Trull |
Закупщик художественного оформления | Maud Klarenbeek |
Специалист по работе с заказчиками | Luke Purdy |
Sound Designer/Mixer | Randall Macdonald |
Продюсер | Christelle Tastet |
Креативный директор | Sean Condon |
Executive Director Global Marketing | Soren Hagh (Desperados) |
Global Brand Director | Claudia Calori (Desperados) |
Global Business Development Manager | Marie Monique van der Salm (Desperados) |
Global Brand Manager | Michael Wallner (Desperados) |
Креативный директор | Joseph Burrin |
Арт-директор | Sébastien Partika |
Арт-директор | Ignasi Tudela (Print Digital) |
Копирайтер | Edouard Olhagaray (TVC) |
Копирайтер | Copywriter Ebba Hult (Print) |
Director of Interactive Production | Kelsie Van Deman |
Senior Designer | Malia Killings (Print Digital) |
Typeface | Ignasi Tudela |
Дизайнер | Zeynep Orbay (Print Digital) |
Дизайнер | Philip Cronerud |
Ретушер | Dario Fusnecher |
Менеджер проекта | Saskia van Zwieten |
Коммерческие дела | Kacey Kelley |
Директор | HELMI |
Оператор-постановщик | Nicolas Loir |
Музыка | Barney Quinton (He did what?) |
Художник огня | Clément GERMAIN |
Телекинопроекционная аппаратура | Fred BRANDON |
Художник огня | Fred BRANDON |
2D | Fred VENET |
2D | Ruben SELLEM |
CG Администратор | Yann Aldabe |
Artistic Director | Julien Michel |
GIF Designer | Erik Blad |
GIF Designer | Cari Vander Yacht |
Product photography | Qui Yang |
Lifestyle photography | Cheryl Dunn |
Аудио послепроизводственный этап | Wave Amsterdam |
Редакционная компания | Home Digital Pictures |
Продакшн Студия | Division Paris |
Музыка | MassiveMusic |
Музыка | Walter Mecca Weirdata (Turn Down the Silence-Ride the wind-Product films) |
Послепроизводственный этап | Mathematic |
Продакшн Студия | RESN |
GIF Designer | RESN |