| Заголовок | Russell Westbrook |
| Агентство | Translation |
| Кампания | 2015 March Madness Animated, Baby! |
| Рекламодатель | NBA |
| Бренд | NBA |
| Дата первой трансляции/Публикации | 2015 / 3 |
| Бизнес сектор | Спортивные команды, спортивные мероприятия |
| Слоган | The Dance Never Ends |
| История | The NBA is putting a whole new spin on throwback jerseys.The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days. |
| философия | Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues. The spots don't show the pros giving up wads of cash as they return to the NCAA, though. |
| Тип медиа | Телевидение |
| Длина | |
| Послепроизводственный этап | WAX |
| Conform | WAX |
| Color Grade (Animation) | WAX |
| Audio Post | Sonic Union |
| Главный исполнительный директор (CEO) | Steve Stoute |
| Главный креативный директор | John Norman |
| Директор по стратегии | John Greene |
| Исполнительный креативный директор | Betsy Decker |
| Senior Creative | Matt Comer |
| Senior Creative | Armando Samuels |
| Senior Creative | Matthew McFerrin |
| Head of Brand Strategy | Tim Flood |
| Стратег | Geoff McHenry |
| Стратег | Lindsey Neeld |
| Director of Broadcast Production | Miriam Franklin |
| Исполнительный продюсер | Carole McCarty |
| Associate Producer | Philinese Kirkwood |
| Business Affairs Manager | Brian Enright |
| Senior Vice President, Group Account Director | Tim van Hoof |
| Делопроизводитель | Chris Martin |
| Senior Project Manager | Matt DeSimone |
| Продакшн Студия | Golden Wolf |
| Продакшн Студия | Blacklist |
| Исполнительный продюсер | Andrew Linsk |
| Продюсер | Patrick Gantert |
| Креативный директор | Ingi Erlingsson |
| Продюсер | Ant Baena |
| Помощник производства | Corina Priestley |
| Roto / Prep | Krishnan Balakrishnan |
| Roto / Prep | Nikita Alagan |
| Roto / Prep | Aravindan.C |
| Roto / Prep | Thirupathi Raja |
| Roto / Prep | Stephan Arun N |
| Roto / Prep | Murthy N |
| Roto / Prep | Satish R |
| Design | Pedro Vergani |
| Design | Stefan Falconer |
| Анимация / 3D | Duncan Gist |
| Анимация / 3D | Samuel Bell |
| Анимация / 3D | Harj Bains |
| Анимация / 3D | Steffano Ottaviano |
| Анимация / 3D | Romain Loubersanes |
| Анимация / 3D | Mattias Breitholtz |
| Анимация / 3D | Pablo Lozano |
| Анимация / 3D | Tim Whiting |
| Анимация / 3D | Stefan Falconer |
| Редактор | Joe Dillingham |
| Заместитель редактора | Nate Kim |
| Управляющий партнер | Toni Lipari |
| Senior Producer | Evan Meeker |
| Color Grade (NBA footage) | CO3 (New York) |
| Колорист | Tom Poole |
| Продюсер | Rochelle Brown |
| Assistant Colorist | Kath Raisch |
| Колорист | Steve Picano |
| Engineers (Mix) | Fernando Ascani |
| Engineers (Mix) | David Papa |
| Studio Director | Justine Cortale |
| Mix Assistant | Ben Conlon |
| Voiceovers | Todd Cummings |
| Music Sound Design | Future Perfect Music |
| Composer | Victor Margo |
| Исполнительный продюсер | John Connolly |
| Исполнительный продюсер | Maxwell Gosling |
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