NBA - "James Harden"

Translation

Translation New York, United States

23769

Бренд: NBA
Страна: United States

Рекламодатель: NBA

Заголовок	James Harden
Агентство	Translation
Кампания	2015 March Madness Animated, Baby!
Рекламодатель	NBA
Бренд	NBA
Дата первой трансляции/Публикации	2015 / 3
Бизнес сектор	Спортивные команды, спортивные мероприятия
Слоган	The Dance Never Ends
История	The NBA is putting a whole new spin on throwback jerseys.
философия	The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues. The spots don't show the pros giving up wads of cash as they return to the NCAA, though.
Тип медиа	Телевидение
Длина	15 seconds
Послепроизводственный этап	WAX
Color Grade (Animation)	WAX
Conform	WAX
Audio Post	Sonic Union
Управляющий партнер	Toni Lipari
Исполнительный продюсер	Andrew Linsk
Director of Broadcast Production	Miriam Franklin
Главный креативный директор	John Norman
Продюсер	Rochelle Brown
Исполнительный креативный директор	Betsy Decker
Senior Creative	Matthew McFerrin
Исполнительный продюсер	John Connolly
Studio Director	Justine Cortale
Главный исполнительный директор (CEO)	Steve Stoute
Senior Creative	Armando Samuels
Продюсер	Patrick Gantert
Senior Producer	Evan Meeker
Исполнительный продюсер	Maxwell Gosling
Engineers (Mix)	Fernando Ascani
Исполнительный продюсер	Carole McCarty
Senior Creative	Matt Comer
Senior Vice President, Group Account Director	Tim van Hoof
Директор по стратегии	John Greene
Head of Brand Strategy	Tim Flood
Стратег	Geoff McHenry
Стратег	Lindsey Neeld
Associate Producer	Philinese Kirkwood
Business Affairs Manager	Brian Enright
Делопроизводитель	Chris Martin
Senior Project Manager	Matt DeSimone
Креативный директор	Ingi Erlingsson
Продюсер	Ant Baena
Помощник производства	Corina Priestley
Roto / Prep	Krishnan Balakrishnan
Roto / Prep	Nikita Alagan
Roto / Prep	Aravindan.C
Roto / Prep	Thirupathi Raja
Roto / Prep	Stephan Arun N
Roto / Prep	Murthy N
Roto / Prep	Satish R
Design	Pedro Vergani
Анимация / 3D	Stefan Falconer
Design	Stefan Falconer
Анимация / 3D	Duncan Gist
Анимация / 3D	Samuel Bell
Анимация / 3D	Harj Bains
Анимация / 3D	Steffano Ottaviano
Анимация / 3D	Romain Loubersanes
Анимация / 3D	Mattias Breitholtz
Анимация / 3D	Pablo Lozano
Анимация / 3D	Tim Whiting
Редактор	Joe Dillingham
Заместитель редактора	Nate Kim
Колорист	Tom Poole
Assistant Colorist	Kath Raisch
Колорист	Steve Picano
Engineers (Mix)	David Papa
Mix Assistant	Ben Conlon
Voiceovers	Todd Cummings
Composer	Victor Margo
Music Sound Design	Future Perfect Music
Продакшн Студия	Golden Wolf
Продакшн Студия	Blacklist
Color Grade (NBA footage)	CO3 (New York)