HBO - "Into HBO"

Droga5

Droga5 New York, United States

Премии

9546

Бренд: HBO
Страна: United States

Рекламодатель: Home Box Office, Inc.

Заголовок	Into HBO
Агентство	Droga5
Кампания	Into HBO
Рекламодатель	Home Box Office, Inc.
Бренд	HBO
Дата первой трансляции/Публикации	2016 / 6
Бизнес сектор	ТВ/Радио программы и станции
История	Exactly how obsessed are you with Game of Thrones, Silicon Valley and Last Week Tonight with John Oliver? HBO tests the depths of your nerd knowledge in a new campaign from Droga5—the agency's first work for the paid cable network—that sends you down a rabbit hole on Instagram, where you answer trivia to solve clues leading to fun prizes. The Game of Thrones contest came first, rolling out Friday—and is, unfortunately for you GoT fans, already officially over. But you can still take the quiz, which works like this: It opens on the familiar static screen that HBO uses at the beginning of each show. Clues are written in the captions; you click on tags in the photos to answer the questions and move to the next screen. There are lots of dead ends, featuring amusing original videos from the show's stars, and you have to go back and try again. The first person to get all the way through the puzzle is the winner.
Тип медиа	Digital
Длина	30 seconds
Продакшн Студия	Pet Gorilla
Главный креативный директор	David Droga
Главный креативный директор	Ted Royer
Главный креативный директор	Sally-Ann Dale
Креативный директор	Erik Hogfeldt
Креативная команда	Toby Treyer-Evans
Креативная команда	Laurie Howell
Креативная команда	Evan Barkoff
Креативная команда	David Spradlin
Креативная команда	Niklas Lindstrom
Креативная команда	Alice Tam
Креативная команда	Samantha Deevy
Креативная команда	Tom Hyde
Креативная команда	Kristoffer Aldorsson
Креативная команда	Caitlin Chandler
Креативная команда	Michelle Villarreal
Креативная команда	Katia Billings
Эксперт по связям с общественностью	Home Box Office, Inc.