The company tackles attitudes about a range of online phenomena – from esports and influencers to online dating and online workspaces. The campaign features one of the world’s biggest esport stars Olof “Olofmeister” Keijber, Olympic gold medalist and Stanley Cup Winner Håkan Loob and Cajsa Wessberg – influencer, illustrator and model.
Проблема
There’s plenty of prejudice surrounding the screen time we spend each day. Prejudice that Swedish telco Telenor refuses to let slide. In their latest campaign, they challenge the ill-informed opinions that they believe stand in the way of maximising our full potential.