Campbell Company of Canada - "Campbell’s pAIntings"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

8840

Бренд: Campbell Company of Canada
Страна: Canada

Рекламодатель: Campbell's

Заголовок	Campbell’s pAIntings
Агентство	Zulu Alpha Kilo
Кампания	Campbell’s pAIntings
Рекламодатель	Campbell's
Бренд	Campbell Company of Canada
Дата первой трансляции/Публикации	2024 / 3
Бизнес сектор	Продукты питания
История	Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.
Тип медиа	Телевидение
Длина	43 seconds
Агентство	Zulu Alpha Kilo
Creative Chairman	Zak Mroueh
Главный креативный директор	Brian Murray
Главный креативный директор	Jenny Glover
Ассоциированный креативный директор	Michael Romaniuk
Арт-директор	Michael Romaniuk
Ассоциированный креативный директор	Marco Buchar
Копирайтер	Marco Buchar
Специалист по работе с заказчиками	Alyssa Guttman
Исполнительный директор	Sean Bell
Technology	Sean Bell
Strategy Team	Aurora Stewart de Peña
Продюсер агентства	Ola Stodulska
Продюсер агентства	Steven Czikk
Медиа-агентство	Spark Foundry
Медиа-команда	Christina Falconer
Медиа-команда	Doyeon Kim
Медиа-команда	Varun Oza
Post	Zulubot
Продакшн Студия	Zulubot
Post	Lena Hamady
Post	Sarah Dayus
Online Producer	Lena Hamady
Звуковой дизайн компании	Zulubot
Studio	Zulubot
Художник по производству	Mila Lukezich
Executive Strategy Director	Heather Segal
Public Relations	spPR
PR	Sonia Prashar
PR	Aileen O’Sullivan
PR	Nikita Shivdasani
Редактор	Oren Michaels
Mix Engineer	Oren Michaels
Менеджер студии	Sandra Noto
Менеджер студии	Henry Eugenio