| Заголовок | Scrolling Therapy (132s) |
| Агентство |
DENTSU CREATIVE Argentina
|
| Кампания |
Scrolling Therapy
|
| Рекламодатель |
Eurofarma
|
| Бренд |
Eurofarma
|
| Дата первой трансляции/Публикации |
2023 / 4
|
| Бизнес сектор | Здоровье и фармацевтические изделия
|
| История | 8.5 million people are affected by Parkinson’s disease. Up to 89% experience facial and speech impairments -a condition where patients can no longer express their emotions. Exercises make a big difference, but just 3% of patients perform them regularly.Meanwhile worldwide, we spend 2.5 hours a day scrolling through our social feeds.Scrolling Therapy is a revolutionary mobile platform that converts scrolling time to therapy time. Using facial recognition, we enabled patients to control the newsfeed with their facial expressions, translating the most important facial exercises into social actions, offering patients a transformational alternative to an exhausting routine. The app provides real-time feedback, helping patients ensure they are performing the exercises correctly, tackling both practical and painful emotional barriers to adopting the routine.By seamlessly turning their scrolling habit into a life-changing routine, Scrolling Therapy aims to improve the quality of life for Parkinson’s patients around the world. |
| Тип медиа |
Digital
|
| Продакшн Студия |
The Youth
|
| Продакшн Студия |
Friends and Family
|
| Редакционный |
Colossal
|
| Редакционный |
Cutters Studios
|
| Спецэффекты / видеоэффекты |
Colossal
|
| Спецэффекты / видеоэффекты |
Flavor
|
| Finishing |
Colossal
|
| Finishing |
Flavor
|
| Главный креативный директор |
Rafael Rizuto
|
| Global Chief Creative Officer |
Collette Douaihy
|
| Главный исполнительный директор (CEO) |
Paulo Fogaça
|
| Управляющий директор |
Martín Seijas
|
| Global Executive Creative Director |
Eduardo Tavares
|
| Креативный директор группы |
Andres Arlia
|
| Креативный директор |
Giovanni Muratori
|
| Главный креативный директор |
Fred Levron
|
| Главный креативный директор |
Pedro Pérez
|
| Главный исполнительный директор (CEO) |
Juan Pedro Mc Cormack
|
| Исполнительный креативный директор |
Agustin Alba
|
| Исполнительный креативный директор |
Gaston Canaves
|
| Директор по производству |
Thiago Winkler
|