Greenpeace - "Land"

McCann Worldgroup India New Delhi, India

Премии

5005

Это объявление является частью "ACT Responsible Collection"

Бренд: Greenpeace
Страна: India

Рекламодатель: Greenpeace

Заголовок	Land
Агентство	McCann Worldgroup India
Кампания	Yin Yang
Рекламодатель	Greenpeace
Бренд	Greenpeace
Дата первой трансляции/Публикации	2015 / 4
Бизнес сектор	Окружающая среда и вопросы экологии
Слоган	Bring back the balance
философия	Greenpeace is one of the largest and most active organizations in the area of environmental protection. The organization runs various initiatives across the globe in the area of environmental protection, conservation and sustainability with the help of volunteers. The mission of the campaign was to create awareness about the state of affairs the world is in, in terms of environment. It's a well-known fact that mankind has pushed the environment to brink. We are increasingly moving towards a state of no return. The objective was to create a campaign that makes people stop and at least ponder about the state of affairs. The central idea of our campaign simply puts things in perspective. It portrays how we as mankind have created an ‘imbalance’ in our environment by our sheer greed and indulgence. We chose to use symbols of 'yin' and 'yang' to portray how off balance we really are today!
Проблема	It's a well-known fact that mankind has pushed the environment to brink. We are increasingly moving towards a state of no return.
Результат	The campaign did not have a specific outcome to target. We could only hope that it did make some people ponder and adapt a more environmental friendly mind set.
Тип медиа	Плакат
Главный креативный директор	Prasoon Joshi
National creative director	Prateek Bhardwaj
Исполнительный креативный директор	Ravinder Siwach
Креативный директор	Denzil Machado
Креативный директор	Dalip Singh
Арт-директор	Dalip Singh
Копирайтер	Dalip Singh
Копирайтер	Seby John
Иллюстратор	Sanjay Singh
Фотограф	Amit Dey
Ретушер	Milind Aglave
Junior visualiser	Tanvi jaiswal