| Заголовок | Access Codes - Board |
| Агентство |
Grey New York
|
| Кампания |
Access Codes
|
| Рекламодатель |
Haleon
|
| Бренд |
Haleon
|
| Дата первой трансляции/Публикации |
2022 / 10
|
| Бизнес сектор | Безрецептурные препараты (обезболивающие, от простуды и гриппа, ...)
|
| История | We came up with an innovative way to make everyday healthcare more inclusive for those with trouble reading and seeing, and ensure that everyone has equal access to the safety information on Haleon product labels. By reimagining the power of barcodes, we were able to instantly make every existing Haleon product pack accessible without the need to redesign and redistribute product. We accomplished this through a collaboration with Microsoft's Seeing AI, where we enhanced the functionality of the app’s barcode scanner. Previously the barcode scanner activated a voice to read the product name and price. We worked with Microsoft to program all the safety warnings, instructions, ingredients, and other important text from each individual Haleon product label into the barcode—creating Access Codes the world’s first barcodes that speak all the important information from our labels aloud. |
| Тип медиа |
Анализ ситуации
|
| Рынок | United Kingdom |
| Креативное агентство |
WPP
|
| Executive Client Lead |
Alina Kessel
|
| Head of Strategy |
Ben Kay
|
| Главный креативный директор |
Thiago Cruz
|
| Международный главный креативный директор |
Javier Campopiano
|
| Исполнительный креативный директор |
Armando Flores
|
| Исполнительный креативный директор |
Sara Worthington
|
| Clients Director |
Jason Kahner
|
| Ассоциированный креативный директор |
Eileen Matthews
|
| Global Head of Inclusion Design |
Christina Mallon
|
| Креативный директор группы |
Brent Singer
|
| Global Account Director |
Jean Donahue
|
| Менеджер проекта |
Dori Metres
|
| Ассоциированный креативный директор |
Zeus Alvarez
|
| Ассоциированный креативный директор |
Shina Lee
|
| Руководитель рекламодателя |
Haleon
|
