| Заголовок | Pothole Cone |
| Агентство |
adam&eveDDB
|
| Кампания |
Nothing Fills a Hole Like Pot Noodle
|
| Рекламодатель |
Unilever
|
| Бренд |
Pot Noodle
|
| Дата первой трансляции/Публикации |
2023 / 3
|
| Бизнес сектор | Предварительно сваренные/обезвоженные готовые блюда
|
| философия | Pot Noodle showcases Pot Noodle as the ultimate hole-filling meal with a new campaign “Nothing Fills a Hole Like Pot Noodle”. The images show all manner of holes, including a pool table pocket, a bird house and a washing machine drum lovingly filled with the delicious noodles to demonstrate its hunger satisfying abilities. Created by adam&eveDDB, the campaign also ventures into the debate around the pot-holed state of roads in Britain, where one road in every nine miles is in urgent need of repair. The campaign, spanning digital outdoor ads, print, social media and PR, will also specifically target sites and media publications in locations notorious for potholes in Surrey, Essex and Northamptonshire. The ads will also feature on a digital ad van which will drive down two of the potholiest roads in Surrey. Two of the targeted areas, Harlow in Essex and Brackley in Northamptonshire, are home to singer and pothole campaigner Rod Stewart and Mr Pothole respectively. The campaign is shot by Emmy-nominated filmmaker, photographer and artist Frederick Paxton, of Academy Films. As part of the campaign, social media activity includes a selection of filled-hole images that will appear on Pot Noodle’s Instagram feed. A bespoke GIF sticker pack will also launch on Instagram Stories, enabling fans to add Pot Noodle to their own content and fill a hole, digitally - with the hashtag #NothingFillsAHoleLikePotNoodle. The campaign is also supported by a PR partnership, created by W communications, with Mr. Pothole, an advocate for pothole awareness, who, as part of the launch, will be talking to the press and media to help raise awareness around the country’s pothole problem. |
| Тип медиа |
На открытом воздухе / вне дома
|
| Производство аудиофонограмм |
Factory Studios
|
| Музыка |
SIREN
|
| Менеджер по рекламе |
Andre Burger
|
| Менеджер по рекламе |
Georgina Bradford
|
| Менеджер по рекламе |
Shannon Lennon-Smith
|
| Главный креативный директор |
Richard Brim
|
| Креативный директор |
Mark Shanley
|
| Копирайтер |
Richard McGrann
|
| Арт-директор |
Andy Clough
|
| Social Creative |
Judith Tulkens
|
| Joint Head of Integrated Production |
Sally Pritchett
|
| Продюсер агентства |
Sophie Fletcher
|
| Продюсер агентства |
Amy Simmons
|
| Senior Planner |
Liora Ingram
|
| Junior Planner |
Lucy Wilson
|
| Главный исполнительный директор (CEO) |
Tammy Einav
|
| Управляющий партнер |
Tom White
|
| Директор рабочей группы клиента |
Max Sullivan
|
| Директор рабочей группы клиента |
Hugo Evans
|
| Руководитель проекта |
Rasha Noronha
|
| Head of Design |
Paul Knowles
|
| Head of CGI |
Charlie Townsend
|
| Senior Creative Artworker/Studio Manager |
Dave Callow
|
| Artworker |
Sam Harris
|
| Head of Digital Production |
James Brown
|
| Senior Interactive Designer |
Adrian Baker
|
| Motion Producer |
Rebecca Hunnybun
|
| Graphic/Print Producer |
Tony Hutton
|
| Junior Motion Creator |
Honor Northridge
|
| Директор по дизайну |
Adrian Barker
|
| Content Director |
Dan Boulton
|
| Assistant Producer |
Jake Parker
|
| Медиа-агентство |
Mindshare Europe
|
| Media Business Director |
Tess Domenet
|
| Media Account Manager |
Nathan Hope
|
| Media Account Executive |
Megan Wieland
|
| OOH Agency |
Kinetic
|
| OOH Senior Account Director |
Rikul Sudra
|
| PR-агентство |
W Communications
|
| PR Campaign Director |
Grace Jackson
|
| PR Associate Creative Director |
John Wilkinson
|
| PR Associate Director |
Jess O’Donoghue
|
| PR Account Director |
Paige Hartley
|
| PR Senior Account Executive |
Ella Bull
|
| Продакшн Студия |
Academy Films
|
| Фотограф |
Frederick Paxton
|
| EP /Head of Photography |
Charlotte Long
|
| Продюсер |
Aidan Brooks
|
| 1st Assistant/Digi Op |
Simon Wellignton
|
| Управляющий производством |
Daragh McCann
|
| Production Assistant |
Dara Phillips
|
| Runner |
Luca Visockaite
|
| Runner |
Tai Carter
|
| Звукорежиссер |
Ethan Day
|
| Audio Creative Director |
Dan Beckwith
|
| Компания, которая занимается визуальными эффектами |
1920
|
| Колорист |
Kai Van Beers
|
| 2D Художник |
Chrys Aldred
|
| Senior Post-production Producer |
Charlotte Griffin
|
| Композитор |
Jon Clarke
|
| Музыкальный продюсер |
Sian Rogers
|
| Music Production Assistant |
Chris Christoforou
|
