| Заголовок | Break the taboo |
| Агентство | Grey Group Argentina |
| Кампания | Break The Taboo |
| Рекламодатель | Sociedad Argentina de Urología - SAU |
| Бренд | Sociedad Argentina de Urología - SAU |
| Posted | Июль 2018 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | Prostate cancer is the most common cancer in adult men. Early detection can save lives, but the examination used to detect it is considered a taboo topic; not to mention uncomfortable and invasive. To prove the contrary, a radio spot was recorded in which the test was carried out live on the narrator. At the end of the spot, he invites listeners to discover how inoffensive the test is by watching the video of his experience on the social platforms of the Argentine Society of Urology. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Креативный директор | Hernan Kritzer |
| Копирайтер | Rodrigo Raices |
| Продюсер агентства | Juan Carlos Barrios |
| Арт-директор | Florencia Loda |
Больше работы
СМОТРЕТЬ ВСЕGoose Island Lager
- БРЕНД:
- Goose Island Lager
- АГЕНТСТВО:
- DraftLine
Colourful Salt
- БРЕНД:
- Fundacion Favaloro
- АГЕНТСТВО:
- Grey Group Argentina