Waka Kotahi NZ Transport Agency - "Doors"

Clemenger BBDO

Clemenger BBDO Wellington, New Zealand

Премии

3109

Это объявление является частью "ACT Responsible Collection"

Бренд: Waka Kotahi NZ Transport Agency
Страна: New Zealand

Рекламодатель: New Zealand Transport Agency

Заголовок	Doors
Агентство	Clemenger BBDO
Кампания	Doors
Рекламодатель	New Zealand Transport Agency
Бренд	Waka Kotahi NZ Transport Agency
Дата первой трансляции/Публикации	2020 / 12
Бизнес сектор	Безопасность дорожного движения
Слоган	Drinking ? Don't drive.
История	Every week, there are around 500 drink driving offences across New Zealand. While the message to not drink and drive is widely known, many of these drivers have developed a sense of complacency: “They know the drink-driving limits, know the Police are out there, and know that drinking increases their chances of crashing – but they’re still willing to take the chance” explains Rachel Prince, Waka Kotahi Principal Advisor Advertising, “They’ve made a habit of risking the unknown.” It’s these complacent drink drivers across New Zealand that DOORS confronts with the harsh reality that it could all go wrong in an instant. Showing a cross-section of Kiwis and some familiar drinking moments, the spot shows that bad ends to good nights don’t start the moment drink drivers skid off the road, get busted by the cops, or overshoot that corner. They’re triggered the moment they make the call to open their car door.
Тип медиа	Digital
Длина	60 seconds
Медиа-агентство	OMD New Zealand
Продакшн Студия	Goodoil Films
Управляющий директор	George Mackenzie
Исполнительный продюсер	Andrew McLean
Оператор-постановщик	Ginny Loane
Редактор	Stewart Reeves
Online / VFX	Blockhead
Колорист	Dave Gibson
Музыка	Cam Ballantyne
Фотограф	Steve Boniface
Директор	Joel Kefali