| Заголовок | The Most Boring Room Ever |
| Агентство | Ketchum London |
| Кампания | The Most Boring Room Ever |
| Рекламодатель | Lego |
| Бренд | Lego |
| Posted | Ноябрь 2022 |
| Бизнес сектор | Игрушки и игры |
| История | The LEGO Foundation has championed ‘Learning Through Play’ for over 90 years. As part of their ‘Build a World of Play’ campaign, we set out to show children, parents and carers across the world, just how important free play really is.Because, despite kids leading busier lives than most of us adults; piano lessons one minute, dance classes the next, 84% of them still wish they had more time to PLAY.So, we set out on a mission to encourage more play for kids everywhere.How? By creating a social experiment…The Most Boring Room Ever.Six kids. One room. One roll of paper.And what unfolded was the furthest thing from boring.Showing parents, carers, and kids just how simple free play can be. And most importantly, how it can come from anywhere… and anything. |
| Тип медиа | Веб-фильм |
| Продакшн Студия | Mad Cow Films |
| Исполнительный креативный директор | indy selvarajah |
| Креативный директор | Lipe Faria |
| Senior Creative | Emily Gosen |
| Руководитель производства | Jacqui Licorish |
| Директор | Justin Hackney |
| Продюсер Продакшн Студии | Harry Moore |
| Исполнительный продюсер | Pete Chambers |
| Редактор | Alice Halstead |
| Звукооператор | Jack Maltby |
| Колорист | Jack McGinity |
| Колорист | CHEAT London |
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