Irn-Bru - "Winter Football Kit"

The Leith Agency

The Leith Agency Edinburgh, United Kingdom

1019

Бренд: Irn-Bru
Страна: United Kingdom

Рекламодатель: Irn Bru

Заголовок	Winter Football Kit
Агентство	The Leith Agency
Кампания	Winter Football Kit
Рекламодатель	Irn Bru
Бренд	Irn-Bru
Дата первой трансляции/Публикации	2022 / 11
Бизнес сектор	Пиво, сидр, лагерное пиво
История	Most IRN-BRU drinkers will be watching the World Cup at home this year. Chilling, sitting or laying down on the couch. To keep these armchair football fans warm and cosy IRN-BRU launched the Winter Footy Kit. In a twist on the usual classic kit, IRN-BRU went for comfort and cosiness over athleticism. The kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks. To launch the kit we’ve created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from football pundit Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit.
Тип медиа	Веб-фильм
Длина	48 seconds
Креативный директор	Troy Farnworth
Креативный директор	Phil Evans
Копирайтер	Jacob Faretra
Арт-директор	Thijs Van Den Broek
Директор рабочей группы клиента	Owain Cowx
Делопроизводитель	Aaron Donald
Продюсер Продакшн Студии	Kat Jordan
Assistant Producer	Jennie Robson
Директор	Alessio Avezzano
Оператор-постановщик	Alessio Avezzano
Focus Puller	Rasmus Rani
Помощник оператора	James McLeman
Интернет / осветитель	Niall Smyth
Отдел искусств	Matt Maitland
Костюмы / Стилист	Matt Maitland
Гример	Heather Snowie