| Заголовок | Sour |
| Заголовок (оригинальный язык) | Zuur |
| Агентство | TBWA\Brussels |
| Кампания | Sour |
| Рекламодатель | Growfunding.be |
| Бренд | Growfunding.be |
| Дата первой трансляции/Публикации | 2021 / 2 |
| Бизнес сектор | Алкогольные напитки |
| История | Sour. There is no better way to describe the feeling of closed bars in Brussels due to the COVID-19 crisis. The conviviality that we so sourely miss, the bars that are left abandoned. Difficult moments: for the bar-goers, but especially for the bar owners. It is literally five minutes before closing time. That’s why Growfunding.be launched ZUUR, a sour beer to help their bar culture stay alive. ZUUR is a unique blend of lambic, originating from Cantillon, the last Gueuze brewery in Brussels, and a blond beer from the young Brussels brewers ‘En Stoemelings’. The beer has a high acidity level and symbolises this sour period for the bars. And must therefore guide them through this crisis. With this initiative, the non-profit organization Growfunding hopes to save as many Brussels bars in trouble from permanent closure as possible. Anyone who wants to can give their favorite Brussels café a financial boost via growfunding.be/zuur. More than sixty Brussels cafés, including icons such as Au Daringman, Het Goudblommeke in Papier, Monk, Roskam and Les Brasseurs, are participating. Those who support their favorite pub will receive a voucher for the beer as a gift. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Звуковая дорожка | Brussels State of Mind - Zwangere Guy |
| Продакшн Студия | CZAR |
| Управление аккаунтом | Nicolas De Bauw |
| Управление аккаунтом | Max Fauconnier |
| Управление аккаунтом | Thijs Muësen |
| Менеджер по рекламе | Frederik Lamote |
| Менеджер по рекламе | Anne-Sofie Vandersmissen |
| Продюсер агентства | Mieke Vandewalle |
| Продюсер агентства | Elien De Brouwer |
| Арт-директор | Greg Van Buggenhout |
| Копирайтер | Kenn Van Lijsebeth |
| Копирайтер | Thomas Driesen |
| Копирайтер | Manu De Wit |
| Копирайтер | Wilfrid Morin |
| Креативная команда | Kenn Van Lijsebeth |
| Креативная команда | Greg Van Buggenhout |
| Креативный директор | Jeroen Bostoen |
| Креативный директор | Thomas Driesen |
| Дизайнер | Hendrik Everaerts |
| Дизайнер | Olivier Verbeke |
| Desktop Publisher | Axel Nédée |
| Оператор-постановщик | Lieven van Baelen |
| Директор | Lieven van Baelen |
| Иллюстратор | Axel Nédée |
| Public Relations | Anneleen Coppens |
| PR-агентство | TBWA\Reputation |
| Продюсер | Eurydice Gysel |
| Продюсер | Ralph Durlinger |
| Звук | Jan Pollet |
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