Заголовок | Cat |
Агентство | Havas Village Geneva |
Кампания | A voice for a future |
Рекламодатель | SPCA |
Бренд | Geneva SPCA |
Posted | Май 2016 |
Бизнес сектор | Права животных / Безопасность /Прием |
История | Each year, hundreds of animals are abandoned at the Geneva SPCA. We believe that, even if these animals have a past, they also have a future. So we asked people who have adopted at the shelter to send us pictures with their pets. Then, three of them have embodied the voice of the Geneva SPCA in a campaign based on tarot cards. People spontaneously attached very moving testimonies with their pictures. So we took the opportunity to share these stories on the shelter’s website as proof of the success of adoption to convince the undecided that this is the right choice. |
Тип медиа | Печать |
Больше информации | http://www.sgpa.ch/adoptes-heureux/ |
Креативный директор | Gabriel Mauron |
Копирайтер | Thibaud Genevois |
Арт-директор | Pierre-Olivier Gardello |
Арт-директор | Simeon Brandner |
Стратегический планировщик | Alexis Mouthon |
Директор рабочей группы клиента | Caroline Prince |
Иллюстратор | Yeaaah! Studio |
Послепроизводственный этап | Scanner Graphics |
Медиа-агентство | mediatonic |