Tata Tiscon - "Smart Phone"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

580

Бренд: Tata Tiscon
Страна: India

Рекламодатель: TATA

Заголовок	Smart Phone
Агентство	Wunderman Thompson South Asia
Кампания	Samajhdar Banein. Behtar Chunein
Рекламодатель	TATA
Бренд	Tata Tiscon
Дата первой трансляции/Публикации	2023 / 7
Бизнес сектор	Химические вещества и побочные продукты, металлургия
философия	While building a home is a dream for many Indians, the home building category is a very low involvement one. People spend a lot of time to choose a home design, or on the interiors, whereas procuring building materials is generally a decision left to the contractor. The science of the category, too, is not easy to understand for the common man. Hence, most purchases are driven by fringe benefits rather than real product benefits. Tata Tiscon, India’s largest selling TMT rebar brand from the house of Tata Steel, has released a new campaign conceptualized by Wunderman Thompson India to address this concern. Focused on the latest range of 550SD rebars, the 360-degree campaign is built around a set of 3 TVCs where a friendly, neighbourhood engineer educates the home builders and urges them to make an informed purchase decision. Because, only when one digs a little deeper, does one realize that Tata Tiscon 550SD is a much superior TMT rebar.
Тип медиа	Телевидение
Длина	45 seconds
Chief Commercial Officer	TVS Shenoy
Chief of Marketing & Sales	Karthik Narayana
Менеджер по рекламе	Hemant Bhargava
Менеджер по рекламе	Anik Bhowmik
Менеджер по рекламе	Shivam Paliwal
Менеджер по рекламе	Debali Mukherjee
SVP & Managing Partner	Vijay Jacob Parakkal
VP, Senior Executive Creative Director	Arjun Mukherjee
Креативная команда	Aniket Chattopadhyay
Креативная команда	Moeinuk Sengupta
Креативная команда	Sarasij Dasgupta
Коммерческие дела	Soumya Chattopadhyay
Коммерческие дела	Arko Majumdar
Коммерческие дела	Tridipta Dey
Продакшн Студия	Now Films
Директор	Anwar Sayeed